Education

ABA offers two state-of-the-art e-commerce solutions, IndieCommerce and IndieLite, to help booksellers step into the world of e-commerce.

Marketing and Technology Meetups will occur as normal through April; beginning in May, ABA will experiment with a new schedule of one Marketing Meetup and one Technology Meetup per month.

Edelweiss360 is a new service that helps booksellers efficiently craft and send store-branded, personalized emails to customers based on individual purchase behavior and staff knowledge of customers.

iPage is Ingram’s easy-to-use online search, order, and account management platform; retailers can use the platform as a comprehensive source for complete title information, product images, stock status, and more. 

ABA will also hold a Technology Meetup on March 3, which will focus on using Ingram’s iPage for book orders, featuring a demonstration from Ingram’s Marsha Wood.

In this session, panelists discussed how to decide if a podcast makes sense for a bookstore, different philosophies regarding the creation of content, and the best recording equipment and editing software.

Among the discoveries were retailer helpers in the form of robots, electronic shelf-talkers, smart lockers for after-hours pickups and returns, and unique security system features.

The American Booksellers Association’s eighth ABC Children’s Institute will be held June 22–24 at the Westin La Paloma Resort & Spa in Tucson, Arizona.