Education

In the coming weeks, ABA will post videos of keynote presentations and education sessions from the 2020 Winter Institute for all member booksellers to enjoy.

The January 30 session will focus on how booksellers can leverage their furry and cuddly (or even the not-so-furry or cuddly) pets to drive attention to their store and bring in customers.

In this session, a panel of booksellers will discuss how having a bookstore pet drives attention to their stores and brings in customers.

The next edition of Bookselling This Week will arrive in your inbox late on Friday, January 24, with reports and plenty of photos from Winter Institute 15 in Baltimore.

The open conversation focused on marketing ideas and strategies that did and didn’t work in the past year, marketing plans for the upcoming year, and more.

Bookselling This Week has compiled a list of some of the most helpful recent education resources and matched them with a potential resolution to jumpstart the new year.

Booksellers are encouraged to visit BookWeb.org’s Education Resources page to see videos, handouts, PowerPoint presentations, and more from recent ABA education sessions and featured talks. 

Changes have been made to the page’s browsing function to make it easier for BookWeb users to find the educational content they are looking for.

Guest speakers for this meetup included Jorge Portillo of Eventbrite, Jill Hendrix of Fiction Addiction, and John Ganiard of Literati Bookstore.