Education

Webinars will be held on topics such as getting your IndieCommerce or IndieLite site ready for launch; how to create, sell, and manage stock; creating and promoting gift guides and wish lists; and more.

“Even though we call ourselves the National Book Festival…it’s actually international because anyone can come in and listen to the programming now,” said Library of Congress Literary Director Marie Arana.

Team members from Eventbrite provided updates on recent changes to the ticketing platform and announced new special pricing for ABA members.

Virtual education sessions on September 29 and October 2 will feature an overview of the benefits of reporting in-store and online sales and bestsellers.

Booksellers recommend planning ahead, ordering early, seeking out lower minimums, being rigorous about markdowns, and more this holiday season.

Booksellers can sign up now for a virtual education session, to be presented September 29 and October 2, that will feature an overview of the benefits of reporting in-store and online sales and bestsellers.

Guest speakers discussed how to encourage customers to buy early, best ways to communicate with customers, programs and materials to boost sales, and more.

All ABA member booksellers are invited to participate in upcoming Marketing and Technology Meetups; recordings of each event are featured in the Education Resources section on BookWeb.