Education

19 Feb

ABA’s February 27 Marketing Meetup to Look at Edelweiss360

Edelweiss360 is a new service that allows booksellers to efficiently craft and send store-branded, personalized emails to customers based on individual purchase behavior and staff knowledge of customers. 

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19 Feb
Winter Institute 15 logo

Wi15 Education: “Operations: Time Management for the Small Store”

The panelists encouraged booksellers to discover their own time management system while focusing on organizational tactics, prioritization, and the use of resources.

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18 Feb

Wi15 Education: “Together in Courageous Conversation: Politics of Curation”

A panel of booksellers spoke about the challenges of curating inventory for their stores and how each decides what books to carry. 

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12 Feb

American Booksellers Association Debuts Program for 8th Annual Children’s Institute

Booksellers should take a look at the many exciting events on tap for this year’s event and be ready to register for Ci8 at 1:00 p.m. ET on Wednesday, February 19.

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12 Feb
Winter Institute 15 logo

Winter Institute Survey Underway

Booksellers who attended Winter Institute 15 have until February 21 to fill out the post-event survey and complete session evaluations.

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12 Feb

Wi15 Education: “Events/Programs: Managing Relationships With Your Sales Rep”

The session focused on how booksellers can find a rep, what they can expect from their reps, and what reps expect from them, among other topics.

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12 Feb

Wi15 Education: “Black Female Entrepreneurship: Bookselling and Literacy as Resistance”

This education session, featuring panelists Glory Edim, Shirikiana Gerima, Ramunda Lark Young, and Hannah Oliver Depp, examined the intersections of race, literature, and entrepreneurship. 

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12 Feb
Spring 2020 Bookseller Forums plus image of tree

Join ABA for the 2020 Spring Bookseller Forums

All indie booksellers — ABA members and non-members alike — are invited to take part in the Spring Forums, held in conjunction with the regional bookseller associations.

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12 Feb

Technology Meetup Recap: Password Security

During the meetup, booksellers heard about the importance of password security, best practices for creating passwords, and tools to make remembering passwords a little bit easier while still being secure. 

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11 Feb
ABA Education logo

Visit BookWeb to Browse Wi15 Education Session Videos

The Education Resources page features videos from sessions such as the live Winter Institute Marketing Meetup on SEO, buying and selling board games, creating profitable events, and more.

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05 Feb
Winter Institute 15 logo

Roundup of BTW’s Winter Institute Coverage Provides Closer Look at 2020 Event

Bookselling This Week has compiled all previous coverage of Winter Institute 15, as well as this week’s articles recapping the event.

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05 Feb

Marketing Meetup Recap: Marketing Your Bookstore Pet

This meetup focused on how booksellers can leverage their furry and cuddly (or even not-so-furry or cuddly) pets to drive attention to their store and bring in customers.

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05 Feb
ABA Meetups Logo

Marketing Meetup Recap: Live From the 15th Annual Winter Institute

After 60 days of implementing SEO strategies, Roundabout Books saw a 31 percent increase in site traffic, and One More Page Books saw a 13 percent increase in site traffic. 

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04 Feb

Join ABA’s February 27 Marketing Meetup on Edelweiss360

This upcoming session focuses on Edelweiss360, a new service that allows booksellers to efficiently craft and send store-branded, personalized emails to customers based on individual purchase behavior and staff knowledge of customers. 

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04 Feb

Help ABA Plan for Winter Institute 16

Booksellers who attended Winter Institute 15 are encouraged to fill out the post-event survey and sign into the Winter Institute app to complete session evaluations.

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About ABA

American Booksellers Association is a national trade association that supports and advocates for the success of independent bookstores. We provide members with education, networking opportunities, advocacy, resources, and technology. In turn our members support local schools through book fairs, donations and author visits; promote literacy; provide inclusive community centers; connect readers and books; add character to neighborhoods; champion and center diverse and new voices; and contribute to the local economy. We feel honored to support them in their work.

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