Preorders

30 Oct
Let's Talk About Pre-Orders!

New for Booksellers: Pre-Order Calendar Highlights

The Pre-Order Calendar specifically features books with added value, such as signed copies and exclusive merchandise, to entice customers to order from their local indie bookstore.

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30 Oct

Booksellers Invited to Join Exclusive Cover Reveal for Christopher Moore’s “Shakespeare for Squirrels”

On Wednesday, November 13, indie booksellers will unveil the book jacket for bestselling author Christopher Moore’s upcoming novel and invite customers to pre-order the book through their stores.

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16 Oct
Felix Ever After by Kacen Callender

Booksellers Celebrate Indie Exclusive Cover Reveal for “Felix Ever After”

Indie booksellers simultaneously unveiled the book jacket on social media on Tuesday, October 15, and encouraged customers to pre-order the title from author Kacen Callender at their local store.

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25 Sep
Let's Talk About Pre-Orders!

Check Out These Titles Recently Added to ABA’s Pre-Order Calendar

Updated weekly, the calendar outlines selected books’ publication dates and details for ordering from publishers. When available, titles will also link to publishers’ downloadable digital marketing assets.

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28 Aug

ABA’s Book Buyer’s Handbook Includes Trove of Publisher Information, Special Offers

Handbook users will find a collection of publisher-provided information, including details about special offers, key contacts, ordering and returns policies, and more. 

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28 Aug
Let's Talk About Pre-Orders!

ABA Highlights Titles Recently Added to Pre-Order Calendar

The Pre-Order Calendar offers a list of titles with good pre-order potential and specifically features books with added value to encourage customers to order from their local indie bookstore.

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28 Aug

Two Dollar Radio Bookstore Partners With Tin House for Pre-Order Campaign

Two Dollar Radio is offering customers signed first-edition copies of Hanif Abdurraqib’s second poetry collection, A Fortune for Your Disaster.

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21 Aug
Eoin Colfer's Highfire

Indie Booksellers Unveil Cover for Eoin Colfer’s “Highfire”

Dozens of indie booksellers unveiled the cover at noon EDT this afternoon and encouraged customers to pre-order the title at their local store.

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19 Aug
IndieCommerce logo on computer screen

IndieCommunication: Pre-order Badges, One-on-Ones, Contact Updates, and a New Feature

Here, the IndieCommerce team shares updates about pre-order badges for book webpages, planned visits to the regional trade shows, and a new feature, plus a request to ensure store contact information is up to date.

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07 Aug

BTW Asks Smaller Stores: How Do You Handle Pre-Orders?

BTW spoke to four owners of smaller and/or micro-stores stores who offered insight on how they manage pre-orders and what they do to promote the option to customers. 

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30 Jul
Let's Talk About Pre-Orders!

Check Out These ABA Pre-Order Calendar Highlights

The Pre-Order Calendar, updated on a regular basis, outlines for booksellers upcoming titles with good pre-order potential, the books’ publication dates, and details for ordering from publishers.

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10 Jul
Adam Silvera book jacket debut for Infinity Son

Indie Booksellers Simultaneously Reveal Cover for Adam Silvera’s “Infinity Son”

Dozens of indie booksellers unveiled the cover at 1:00 p.m. EDT this afternoon and encouraged customers to pre-order the title at their local store.

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03 Jul
Author Adam Silvera with book cover to be revealed July 10

Sign Up to Join Nationwide Cover Reveal for Adam Silvera’s “Infinity Son”

The cover reveal and pre-order campaign exclusively for indie bookstores aims to provide an alternative to the typical book announcements that primarily link to online competitors for sales.

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28 Jun
Adam Silvera

Indie Bookstores Invited to Join Coordinated Cover Reveal for Adam Silvera’s “Infinity Son”

At 1:00 p.m. EST on Wednesday, July 10, indie booksellers across the nation will unveil the book jacket and encourage customers to pre-order the title at their stores.

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24 May

ABA Survey to Help Publishers Develop Indie-Focused Pre-Order Campaigns

The purpose of the survey is to gather information from booksellers that will help publishers and authors develop new campaigns that direct pre-order sales to indie bookstores.

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About ABA

American Booksellers Association is a national trade association that supports and advocates for the success of independent bookstores. We provide members with education, networking opportunities, advocacy, resources, and technology. In turn our members support local schools through book fairs, donations and author visits; promote literacy; provide inclusive community centers; connect readers and books; add character to neighborhoods; champion and center diverse and new voices; and contribute to the local economy. We feel honored to support them in their work.

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