Preorders

22 May
Let's Talk About Pre-Orders!

Check Out These ABA Pre-Order Calendar Highlights

The Pre-Order Calendar, updated on a regular basis, shows booksellers titles with good pre-order potential, the books' publication dates, and details for ordering from publishers. 

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07 May
Let's Talk About Pre-Orders!

Bookseller Tips & Tricks: Promoting Pre-Orders

“It’s a lot about customer awareness,” said Liz Hottel of Politics & Prose, “and making sure they know that their independent bookstore can provide the same things that Amazon can.”

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01 May

IndieCommunication: New Pre-Orders Badge, Upcoming Webinars, and More

The most recent IndieCommunication introduced a new badge for pre-order titles and staff picks, announced an upcoming webinar about repeat events, and more.

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23 Apr
The Testaments by Margaret Atwood with preorder banner

ABA Debuts New Pre-Order Features

ABA has debuted the new pre-order badge, which allows IndieCommerce stores to flag titles available for pre-order, and the new “Just Added” feature, which indicates new entries on ABA’s Pre-Order Calendar.

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10 Apr

Bookseller Tips & Tricks: Promoting Pre-Orders

“We all know most pre-orders go to the ‘Big A’ company, even though those customers shop with us as well,” says Liberty Bay Books owner Suzanne Droppert. “We’d like to keep more of that business.” 

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11 Mar

ABA Seeks Photos of Pre-Order Promotions in Bookstores

The photos of book displays, shelf-talkers, and other in-store signage that booksellers send in will be used in materials for future education sessions at ABA events, including this year’s Spring Forums.

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06 Mar

Wi14 Education: Maximizing and Marketing Pre-Order Sales

The panelists, four of whom were members of ABA’s Pre-Order Task Force, discussed ways to promote and sell pre-order titles.

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06 Mar

Start Taking Pre-orders Now for “The Mueller Report”

Booksellers can take pre-orders now for two upcoming titles featuring the report on Special Counsel Robert Mueller’s investigation into Russian influence on the 2016 election of Donald Trump.

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28 Feb

“The Mueller Report”: Available Now for Pre-Order at Indie Bookstores

Customers can place pre-orders now for two upcoming titles featuring the report on Special Counsel Robert Mueller III’s investigation into Russian influence on the 2016 election of Donald Trump.

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20 Feb
Spring Forums 2019 Logo

Join ABA for the 2019 Spring Bookseller Forums

At the forums, ABA will present the education session “ABACUS and Pre-Orders: Two Programs You Can’t Do Without” in addition to a general discussion about industry issues.

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06 Feb
Spring Forums 2019 Logo

ABA Announces Bookseller Forums Spring 2019 Schedule

At the forums, ABA will present the education session “ABACUS and Pre-Orders: Two Programs You Can’t Do Without” in addition to a general discussion about industry issues.

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18 Dec
On the Come Up ad

Pre-Order Ads Feature “On the Come Up,” “Reclaiming Our Space” in January Indie Next List Flier

Booksellers who received January’s flier will notice ads urging customers to pre-order On the Come Up by Angie Thomas and Reclaiming Our Space by Feminista Jones from their local indie to receive a free gift.

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20 Nov

Now on BookWeb: Calendar Featuring Title Suggestions With Pre-Order Potential

ABA’s new Pre-Order Calendar on BookWeb.org lets booksellers see a curated list of titles that have good pre-order potential and added value for customers who order from their local indie. 

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23 Oct
ABA education

Learn About “Maximizing Pre-Order Campaigns” Now

Booksellers who missed out on ABA’s presentation of its brand-new “Maximizing Pre-Order Campaigns” education session at the fall regional trade shows can check out the PowerPoint on BookWeb.

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19 Sep
Kickstarter logo

Kickstarter Offers Platform for Indie Bookstores to Partner With Publishers on Pre-Order Campaigns

Crowdfunding platform Kickstarter is encouraging independent bookstores to reach out if they are interested in partnering with publishers and authors to handle fulfillment for pre-order campaigns.

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About ABA

American Booksellers Association is a national trade association that supports and advocates for the success of independent bookstores. We provide members with education, networking opportunities, advocacy, resources, and technology. In turn our members support local schools through book fairs, donations and author visits; promote literacy; provide inclusive community centers; connect readers and books; add character to neighborhoods; champion and center diverse and new voices; and contribute to the local economy. We feel honored to support them in their work.

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