Preorders

The Pre-Order Calendar, updated on a regular basis, shows booksellers titles with good pre-order potential, the books' publication dates, and details for ordering from publishers. 

“It’s a lot about customer awareness,” said Liz Hottel of Politics & Prose, “and making sure they know that their independent bookstore can provide the same things that Amazon can.”

The most recent IndieCommunication introduced a new badge for pre-order titles and staff picks, announced an upcoming webinar about repeat events, and more.

ABA has debuted the new pre-order badge, which allows IndieCommerce stores to flag titles available for pre-order, and the new “Just Added” feature, which indicates new entries on ABA’s Pre-Order Calendar.

The panelists, four of whom were members of ABA’s Pre-Order Task Force, discussed ways to promote and sell pre-order titles.

Customers can place pre-orders now for two upcoming titles featuring the report on Special Counsel Robert Mueller III’s investigation into Russian influence on the 2016 election of Donald Trump.

At the forums, ABA will present the education session “ABACUS and Pre-Orders: Two Programs You Can’t Do Without” in addition to a general discussion about industry issues.

At the forums, ABA will present the education session “ABACUS and Pre-Orders: Two Programs You Can’t Do Without” in addition to a general discussion about industry issues.

Booksellers who received January’s flier will notice ads urging customers to pre-order On the Come Up by Angie Thomas and Reclaiming Our Space by Feminista Jones from their local indie to receive a free gift.

ABA’s new Pre-Order Calendar on BookWeb.org lets booksellers see a curated list of titles that have good pre-order potential and added value for customers who order from their local indie. 

Booksellers who missed out on ABA’s presentation of its brand-new “Maximizing Pre-Order Campaigns” education session at the fall regional trade shows can check out the PowerPoint on BookWeb.