Education

20 Nov

Reminder: November 21 Marketing Meetup to Cover “Marketing With Eventbrite”

At this upcoming session, an Eventbrite representative will teach attendees about the service, and three ABA booksellers will discuss how they use it to market their events.

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19 Nov
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Technology Meetup Recap: Task Management/Staff Communication Tools

During the meetup, booksellers discussed the tools they use for staff communication and task management, including Slack, Trello, Asana, and BiTrix24.

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12 Nov

Sign Up for ABA’s November 21 Marketing Meetup: “Marketing With Eventbrite”

In this session, a representative from Eventbrite will teach attendees about the event management and ticketing website; then three booksellers will discuss how they use the service to promote and market their events.

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11 Nov
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Marketing Meetup Recap: How to Determine Your Marketing Budget

Guest speakers at the meetup included Mark Kaufman of Paz & Associates; Alana Haley of Schuler Books; and Ari Gersen of Longfellow Books. Additional information was provided by P.K. Sindwani of Towne Book Center.

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08 Nov

Winter Institute Attendees: Sign Up Now for Special Events and Programs

Registration is open now for a range of special events, including bookstore tours, appointments with publishers, advanced education sessions, a bookselling boot camp, and more.

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31 Oct

Sign Up Now for November Technology, Marketing Meetups

The next Marketing Meetup will look at marketing with Eventbrite, while the Technology Meetup will look at task management and staff communication tools.

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30 Oct

New Topics Announced for November Marketing and Technology Meetups

Marketing Meetups will look at determining your marketing budget and marketing with Eventbrite, while the Technology Meetup will look at task management and staff communication tools.

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30 Oct
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Small Stores Share Strategies for Maximizing Space

Bookselling This Week recently talked to the owners of three bookstores with retail spaces under 1,500 square feet to see how they maximize the retail space in their stores.

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30 Oct

Winter Institute Keynotes to Spotlight a Range of Industry Voices

Booksellers will hear from Ryan Raffaelli, Rebecca Solnit, Jenny Finney Boylan, W. Paul Coates, and more, and a special program on the final day will feature a conversation with Dr. Ibram X. Kendi and Jason Reynolds.

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29 Oct
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Registration Underway for Special Events and Programs at Winter Institute

Registration is open now for a range of special events, including bookstore tours, appointments with publishers, advanced education sessions, a bookselling boot camp, and more.

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23 Oct
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Be Ready to Register on October 29 for Special Events at Winter Institute

A range of special events and programming are taking place at the American Booksellers Association’s 15th annual Winter Institute in Baltimore, from bookstore tours to unique educational opportunities.

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23 Oct
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Marketing Meetup Recap: Marketing Audiobooks During the Holidays

Nick Johnson of Libro.fm shared with bookseller attendees the ways in which they can market audiobooks during the upcoming holiday season, as the company will be offering several promotions, initiatives, and programs for indie bookstores.

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22 Oct

Day Passes Available for Winter Institute 2020

In addition to regular education sessions, special events taking place on Friday, January 24, include a bookselling bootcamp, an employee manual workshop, and Baltimore-area bookstore tours.

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21 Oct
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Sign Up for ABA’s Upcoming Marketing, Technology Meetups

Next month’s Marketing Meetups will look at marketing budgets and Eventbrite, while the Technology Meetup will focus on task management and communication tools. All booksellers are welcome to join.

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16 Oct
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Technology Meetup Recap: Payment Methods

During the meetup, three booksellers shared their experiences with various payment methods, including Square, PayPal, and more.

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

Contact

PRESS INQUIRIES: [email protected]

INDIECOMMERCE: [email protected]

ALL OTHER INQUIRIES: [email protected]

 

 

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