Education

With the growing number of virtual events across an expanding number of platforms, this session aims to offer booksellers tips, tricks, and guidance on how to create safe yet profitable events in the new digital world.  

Tips included: pay attention to data, track pre-orders and engagement with social media posts, collect unique information about customers, and more.

Three bookseller panelists will discuss what shipping platforms and software they use, what their process is, and useful tips. All ABA member booksellers are invited to join.

The October 8 event will look at the “October Is the New December” materials as well as the upcoming campaign coordinated with DCX advertising.

Booksellers suggest designating a space in the store for coordinating orders, providing clear instructions for customers picking up, tracking deliveries, and more. 

Three bookseller panelists will discuss what shipping platforms and software they use, what their process is, and useful tips. All ABA member booksellers are invited to join.

Knowing how to collect and use customer and sales data is key to successful marketing and better customer engagement. Booksellers can sign up now for the October 1 webinar.

This session will feature booksellers discussing what shipping platforms and software they are using, what their process is, and useful tips. All ABA member booksellers are invited to join.

On October 1, Jordan Brannon and Cassandra Cross of Coalition Technologies will provide an introduction on how sales and customer data is collected through a few sources.