Education

Discussion topics included marketing strategies that worked, favorite sessions from the year, and more.

Videos and writeups are available for sessions on morale boosters and self-care, creating safe and profitable virtual events, curbside pickup and delivery services, cash flow, and more.

Overall social media usage has increased during the pandemic, with the average engagement with posts per day increasing across Facebook, Twitter, Instagram, and TikTok.

Among the tips from ABA's Allison K. Hill and PK Sindwani are to host a socially distant or virtual party for staff, find ways to take breaks, and invite staff to participate in a friendly competition.

The American Booksellers Association partnered with the Center for Anti-Violence Education to present two workshops on strategies for non-violent communication and de-escalation. 

The final webinar of the series will look at basic self-defense tips. Booksellers can visit the Education Resources section on BookWeb.org to watch videos of all previous webinars in the series.

These sessions, which have limited capacity, will cover a range of de-escalation techniques that are particularly relevant in the context of our current political and social environment. Booksellers should sign up now. 

From evaluating platform security to leveraging local connections, this session offered booksellers tips, tricks, and guidance on how to create events in the new digital world.

ABA has launched two fall marketing campaigns: “October Is the New December” and “#BoxedOut.”