This October, ABA member bookstores will be able to offer customers who purchase a hardcover copy of the new Hillary Jordan title, When She Woke, a free e-book version as well, thanks to a special promotion from Algonquin Books.
ABA Technology Director Matt Supko and Matt Norcross of McLean & Eakin Booksellers provided the latest updates and best practices for promoting Google eBooks™ and IndieCommerce sites at the Day of Education’s “E-Books 201.”
Unbridled Books is partnering with the American Booksellers Association for a promotion that highlights 25 Unbridled eBooks for 25 cents. The titles, all Google eBooks™, will be available for 25 cents via IndieCommerce websites for three days, June 9 - 11.
With QR codes going mainstream, indie booksellers are increasingly integrating them into their shelf-talkers and newsletters. Among the results has been the opening of conversations between customers and staff about e-books, new technologies, and customer service.
On Monday, February 28, ABA indicated its strong support of the decision by Random House to adopt the agency pricing model for the publisher’s e-books. Under the agency model, a publisher sets a retail price for a specific book, which establishes a level playing field for all resellers.
At the recent Digital Book World conference in New York, Jack McKeown, co-owner of Books & Books in Westhampton, New York, and director of Business Development for Verso Digital, presented an update on the “2010 Survey of Book-Buying Behavior With Verso Digital.”
Two sessions on how to sell e-books drew full houses on Friday, January 21, at Winter Institute 6. Topics included how to introduce customers to e-readers and e-books, marketing tips and tactics, and the importance of capturing e-book market share.
The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.
Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.