E-Books

20 Oct

Promoting E-Book Sales: One Bookseller’s Strategies

Matt Norcross, the co-owner of Petoskey, Michigan’s McLean & Eakin Booksellers, recently talked to Bookselling This Week about his store’s strategies for e-book and online sales promotions — some successful, and others that needed a little tweaking.

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20 Oct

E-Book Promotions

Next week, just in time for Halloween, Sourcebooks’ promo on paranormal romances and Unbridled’s sale on Cranioklepty: Grave Robbing and the Search for Genius kick in.

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13 Oct

A New E-Book Promo

The latest addition to publisher e-book promotions featured on IndieCommerce.com’s Publisher Promotions page is from Hyperion.

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06 Oct

New and Ongoing E-Book Promotions

Ongoing and upcoming publisher e-book promotions are featured on IndieCommerce.com’s Publisher Promotions page, which includes product numbers and materials provided by publishers to help stores draw attention to e-book titles on sale.

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22 Sep

BTW News Briefs

Mitchell Kaplan to be honored at National Book Awards ceremony; Poll finds one in six Americans likely to purchase e-readers; Workshop draws prospective bookseller from across the U.S.; Sourcebooks forms education division

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08 Sep

When She Woke Bundling Promo Begins This Month

Algonquin Books’ e-book bundling promotion for Hillary Jordan’s much-anticipated new title, When She Woke, gives customers who purchase the book in hardcover a code to download a free e-book version. The promotion, which begins as soon as the books arrive in stores, is open to all ABA member stores.

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08 Sep

A Preview of the NEIBA, PNBA, and GLIBA Trade Shows

Next month’s NEIBA, PNBA, and GLIBA trade shows will provide booksellers with a full range of educational programming, author events, and networking opportunities. Here’s a look at some of the regional highlights and ABA programming at the shows.

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25 Aug

NCIBA’s Hut Landon Takes Technology on Tour

Since July 4, NCIBA Executive Director Hut Landon has been visiting IndieCommerce stores to talk about e-books and provide demonstrations for store staff. Landon walks booksellers through the buying process from downloading Adobe Digital Editions to purchasing e-books using the Nook and iPad.

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10 Aug

IndieBound eReading App in Development

ABA is working with Bluefire Productions to create a version of the company’s popular BlueFire Reader app for IndieCommerce stores selling Google eBooks™. 

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04 Aug

Harper Offers 20 e-Books for $20

For the month of August, Harper Perennial is offering 20 selected e-books for 99 cents apiece.

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28 Jul

Penguin Easel Promotes Indie E-book Sales

To promote indie bookstores and their ability to sell e-books, Penguin is creating customized easels for stores selling Google eBooks™ via their IndieCommerce websites.

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28 Jul

BTW New Briefs

Forbes: Publishers need to help bookstores become sustainable; New York Times notes quickening pace to paperbacks; Apple enforces iOS4 app guidelines;Comic industry presents 2011 awards; Man Booker longlist unveiled

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21 Jul

Responding to the Borders Liquidation: An Action Kit

Here’s an action kit of marketing ideas and strategies that can help spread the word that indie bookstores are alive, well, and very much open for business, both in-store and online.

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21 Jul

Google Login Now Featured on IndieCommerce Sites

Customers visiting ABA member stores’ IndieCommerce websites can now log in using their Google Accounts.

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21 Jul

BTW News Briefs

Judge encourages parties to settle Google Books case; Survey shows more book clubs using e-books; Google to provide platform to read Harry Potter e-books

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

Contact

PRESS CONTACT: Dan Cullen (dan@bookweb.org)

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