BTW Articles

20 May

Sign Up for the May 23 Marketing Meetup: “Hosting Community Writing Contests/Creating Original Content”

Booksellers will discuss how to engage with their local writing communities, to create high-margin titles to sell in-store, and to develop bookstore-branded products.

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22 May

Around Indies

Michael Tucker, Margie Scott Tucker to retire; Round Table to open; Astra Titus to take over Curious George; Half Price Concord location to reopen; Partners Village, Green Arcade celebrate anniversaries; Loyalty Books looks to expand; Personnel changes at Community Bookstore, Greenlight; Chapters hosts former U.S. Poet Laureate; Doylestown honored by mayor; Kit Harington stops by R.J. Julia; Bookmarks to host 15th Annual Festival of Books and Authors; Brookline Booksmith, Harvard, Porter Square, Trident, New Dominion, Point Reyes, Green Apple, DIESEL, East Bay, Dog Eared, R&B, BookBar, Unabridged, The Last Bookstore featured in local news; Reader's Digest shares best-loved bookstore in each state

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22 May
Let's Talk About Pre-Orders!

Check Out These ABA Pre-Order Calendar Highlights

The Pre-Order Calendar, updated on a regular basis, shows booksellers titles with good pre-order potential, the books' publication dates, and details for ordering from publishers. 

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20 May

Bookseller Tips & Tricks: Having Conversations About the Importance of Shopping Local

Bookselling This Week talked with Billie Bloebaum of Third Street Books about how she navigates conversations with friends, family, customers, and authors about the value of shopping local.

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20 May

Elizabeth Acevedo on Summer Kids’ Indie Next List Top Pick “With the Fire on High”

“The only word I can use to properly describe this book is ‘delicious,’” said Emelie Burl of Hickory Stick Bookshop.

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20 May
Marketing Meetup logo

Live Marketing Meetup to be Held at BookExpo

“Carrying Your Digital Marketing Campaigns Across Multiple Platforms” will cover multi-platform digital marketing, a growing discipline due to the ever-increasing number of ways to connect audiences with your content.

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15 May

Participate in a Live Marketing Meetup at BookExpo

At “Carrying Your Digital Marketing Campaigns Across Multiple Platforms,” booksellers will hear from three guest booksellers about how they manage and execute digital marketing campaigns at their stores.

 
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15 May

Sign Up for May 23 Marketing Meetup: “Hosting Community Writing Contests/Creating Original Content”

This is the second in a series of three Marketing Meetups focusing on topics related to IngramSpark, the print-on-demand book publishing service and e-book distribution tool.

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14 May
Afterwords Books in Edwardsville, Illinois.

Around Indies

Octavia, Garden District, Tubby & Coo's, Blue Cypress celebrate New Orleans IBD; Root & Press, Berry & Co., Paper Boat to open; Afterwords celebrates 10 years; The Fountain Bookstore included in Southern Living's Best Bookstores list; Barbara's, The Book Cellar, RoscoeBooks named best in Chicago; The Lit. Bar, The Brain Lair, Charis, Half Price, Reads & Company, Johns Creek featured in local news.

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15 May

Marketing Meetup Recap: Marketing the Well-Read Black Girl Book Club

The meetup, which featured founder Glory Edim and three guest booksellers, covered the different ways participating bookstores can market the WRBG book club.

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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