The American Booksellers Association will present a live Marketing Meetup at this year’s BookExpo, “Carrying Your Digital Marketing Campaigns Across Multiple Platforms”; unlike usual Marketing Meetup sessions, this one will not be broadcast on Zoom.us, but take place live and in-person at the BookExpo trade show. All booksellers are invited to attend; no advance signup is needed.
BookExpo 2019 will be held May 29–31 at the Javits Convention Center in New York City. This live Marketing Meetup, on Thursday, May 30, from 9:45 a.m.–10:45 a.m. in Javits’ Room 1E16, will cover multi-platform digital marketing, a growing discipline due to the ever-increasing number of ways to connect audiences with your content.
At this session, three guest booksellers will discuss how they manage digital marketing campaigns and carry them out successfully across their newsletters, blogs, social media platforms, and websites, while at the same time maintaining their store brand and ensuring that all the pieces tie in together seamlessly.
Guest speakers will be Janet Geddis, owner of Avid Bookshop in Athens, Georgia; Alex Houston of Seminary Co-op and 57th Street Books in Chicago, Illinois; and Kelly Justice, owner of Fountain Bookstore in Richmond, Virginia.
“I am really looking forward to the Marketing Meet-up at Book Expo this month,” guest speaker Geddis told Bookselling This Week. “It’s going to be the perfect forum for booksellers to exchange ideas about what has and has not worked for their stores when it comes to marketing campaigns, social media, event promotion, brand awareness, and more. Though my business has seen a lot of social media success, I am always looking for new approaches and opportunities. I will be sharing some of Avid Bookshop‘s most successful techniques while also feverishly writing notes of things I learned from my co-panelists.”
The following Marketing Meetups will adhere to the regular time, schedule, and format: two Thursdays a month at 11:00 a.m. EST. All booksellers are invited to participate in these bookseller-led educational conversations, which are conducted through Zoom.us. Those who would like to participate should e-mail firstname.lastname@example.org for an invitation and instructions.
Booksellers should also note that BookWeb.org now features a page under the Events tab with a listing of all past and upcoming Marketing Meetups, along with Meetup recaps previously published in Bookselling This Week.