Recent ABA Virtual Marketing Roundtable Focuses on Affiliate Marketing
Booksellers at last week’s marketing roundtable discussed what affiliate marketing is and how they can use it to their advantage.
The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.
Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.
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