Marketing Meetup Recap: Edelweiss360
Edelweiss360 is a new service that helps booksellers efficiently craft and send store-branded, personalized emails to customers based on individual purchase behavior and staff knowledge of customers.
The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.
Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.
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