BTW Articles

05 Oct

Four IndieCommerce Webinars to Help Booksellers Prepare for the Holiday Shopping Season

Topics include managing online orders in bulk; how to create, sell, and manage stock; marketing, gift guides, and wish lists; and doing business with schools and nonprofits.

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05 Oct

Learn How to Launch Your IndieCommerce or IndieLite Site in Time for the Holiday Shopping Season

The IndieCommerce team has created two webinars to help booksellers on the IndieCommerce and IndieLite platforms prepare their sites for launch.

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28 Sep
Punching the Air book club: Wednesdays in October at 2:00 pm ET

“Punching the Air” Virtual Reading Series Kicks Off October 7

Bookstores can share the Eventbrite registration link and special marketing and educational materials in order to bring the book club to local educators, students, and readers of all ages.

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28 Sep
Top 10 Things to Know About...

Next “Top 10 Things to Know About...” Webinar to Look at Leveraging Customer and Sales Data

Knowing how to collect and use customer and sales data is key to successful marketing and better customer engagement. Booksellers can sign up now for the October 1 webinar.

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28 Sep

Every Bookseller Invited to Nominate Themselves or a Colleague for ABA Board of Directors

Nominating takes just a few minutes via a webform that asks two questions: In what capacity have you known and/or worked with this candidate? What talents or experiences do you believe this person would bring to the ABA Board?

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28 Sep
Question mark

Independent Bookstore Day Launches Logo Design Contest

Submissions are due by Monday, October 26, and the winner will receive $500. The contest is open to anyone who wishes to submit.

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28 Sep
October is the New December, Buy Early Buy Local

“October Is the New December” Designs Encourage Shopping Early This Holiday Season

In addition to the digital versions available, booksellers can print a book-themed version of the poster for use in-store and share a general version with fellow local businesses.

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29 Sep
ABA Coffee Break

Join ABA’s October 6 Coffee Break to Hear From a Former ABA President

To encourage booksellers to nominate themselves or a colleague for the Board of Directors, former ABA President Robert Sindelar will join the call to speak briefly about his experience on the board.

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28 Sep
ABA Coffee Break

ABA Launches Quarterly Coffee Break for New Members

During this new quarterly Coffee Break, kicking off on October 5, new and provisional bookstore members will be introduced to the many programs and resources ABA provides.

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28 Sep
ABA Technology Meetup logo

Sign Up for an October 8 Technology Meetup to Learn About Shipping Tools

Three bookseller panelists will discuss what shipping platforms and software they use, what their process is, and useful tips. All ABA member booksellers are invited to join.

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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