Four IndieCommerce Webinars to Help Booksellers Prepare for the Holiday Shopping Season

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The American Booksellers Association’s IndieCommerce team is holding a number of educational webinars in the coming weeks to help IndieCommerce and IndieLite bookstores as they enter the fourth quarter and an unprecedented online sales season.

Booksellers are encouraged to register for the webinars in advance or visit the Education Resources page following the sessions to view recordings. Questions about any of these webinars can be directed to staff@bookweb.org. Previously covered topics include “IndieCommerce 101: How to Get Your New IndieCommerce Site Ready for Launch” and “IndieLite 101: How to Get Your New IndieLite Site Ready for Launch.”

Here’s what the team has on tap:

Order Processing 201: Advanced Tools and Guidelines for Managing Online Orders in Bulk 
Monday, October 12, from 12:30 p.m. to 1:30 p.m. ET
Learn about the latest advanced tools available for processing your online orders in bulk. In this webinar, we will cover bulk order processing, printing invoices in bulk, exporting to shipping solutions, exporting to POS systems, and generating custom sales reports. These new features will save your staff time and keep your customers satisfied. Register now.

Sidelines and Non-Book: How to Create, Sell, and Manage Stock (IndieCommerce only)
Wednesday, October 14, from 12:30 p.m. to 1:30 p.m. ET
Get up to speed on the latest features and strategies for selling sidelines and other non-book inventory on your website. We'll cover an easy-to-use feature that adds tens of thousands of gift and game products from Ingram, how to bulk upload your own unique products, and how to integrate non-book products with LSI, so you can combine stock and pricing updates for books and sidelines in a single upload from your POS system. Register now.

How to Use Your Website for Holiday Marketing, Gift Guides, and Wish Lists 
Monday, October 19, from 12:30 p.m. to 1:30 p.m. ET
This webinar will cover some tools and features on your IndieCommerce or IndieLite site to enhance your marketing this upcoming holiday season.  Highlights include: utilizing reports on your site, creating a holiday gift guide and maximizing wish lists, and other key tools available to assist in Q4 preparation. This webinar will provide practical tips and actionable takeaways for both IndieCommerce and IndieLite sites. Register now.

How to Use Your Website for Institutional Business with Schools and Nonprofits 
Wednesday, October 21, from 12:30 p.m. to 1:30 p.m. ET
Learn how you can work with schools or nonprofit organizations utilizing your website! We will be joined by bookseller panelists who have strategically built these relationships, and they will discuss the various features and approaches a store can use to cooperate with these institutions. Our panelists will share their experiences and methods while the IndieCommerce team will demonstrate how these features can be set up, while also giving our own tips and tricks. Register now.