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26 Aug
October is the new December Campaign

The Holidays Are Coming: Prepare With “October is the new December”

This holiday marketing campaign includes graphics featuing book-themed and small business messaging that can be shared from October through December.

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24 Aug

Your Guide to Planning Marketing Campaigns

Here are some questions to consider as you start to think about your marketing plans.

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24 Aug
Sydney Jarrard

ABA’s Content Director Moving on to New Adventures

“As my grandfather says, ‘You only go around once,’” said Sydney Jarrard. “After winning a writing fellowship in 2017 and now having a reading coming up in September, it’s time to go all in. 

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20 Aug

The Indie Romance Bestseller List

Here is the Indie Romance Bestseller List, based on sales at independent bookstores nationwide for the eight-week period ending August 15, 2021.

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19 Aug
BTW logo on shelving with books and a cat

Book Industry Supply Chain Delays to Impact Holiday Season

Publishers are reporting significant printing issues, which are affecting frontlist reprints, on-sale dates and backlist reprints, and labor shortages which result in slower fulfillment times at warehouses

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About ABA

American Booksellers Association is a national trade association that supports and advocates for the success of independent bookstores. We provide members with education, networking opportunities, advocacy, resources, and technology. In turn our members support local schools through book fairs, donations and author visits; promote literacy; provide inclusive community centers; connect readers and books; add character to neighborhoods; champion and center diverse and new voices; and contribute to the local economy. We feel honored to support them in their work.

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