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"The New Rules of Marketing and PR for Retailers" was presented at BookExpo America on Saturday morning by David Meerman Scott. The hour-long session was based on Scott's new book of the same name subtitled, "How to Use News Releases, Blogs, Podcasting, Viral Marketing & Online Media to Reach Buyers Directly."
At this year's Book Sense Gift Card Users Group meeting at BookExpo America, ABA Marketing Director Jill Perlstein announced forthcoming gift card designs sure to appeal to a wide range of independent bookstore customers.
At the meeting of the BookSense.com Users Group on Friday, June 1, at BookExpo America, BookSense.com Director Len Vlahos and other members of the BookSense.com team discussed some of the e-commerce site's newest features, as well as several planned enhancements.
The "Next Big Thing," said Vlahos, is the site's eventual migration to Plone, an open source software that will allow for a much more nimble and dynamic BookSense.com.
The burgeoning localism movement took center stage at the session "Localism ... Is the tipping point at hand?" -- part of the American Booksellers Association's information sessions on Saturday, June 2, at BookExpo America. Featuring Bill McKibben, author of Deep Economy: The Wealth of Communities and the Durable Future (Times Books/Henry Holt), the session looked at "local first" efforts and how independent retailers are working together to preserve the diversity of their communities.
The Book Industry Study Group (BISG) announced some of the key findings in its just-published study, Book Industry TRENDS 2007, to a SRO crowd on Friday, June 1, at BookExpo America. Michael Healy, executive director of BISG, hosted the presentation featuring Jeff Hayes, research director for InfoTrends, and Robert Wharton and Albert Greco, senior researchers at the Institute for Publishing Research.
All told, TRENDS 2007 estimates that total publishers' net revenues in 2006 reached $35.69 billion, an increase of 3.2 percent over 2005.
The 2007 BookExpo America keynote speaker was in fact a duo: Alan Greenspan, former chairman of the Federal Reserve Board and author of the forthcoming book The Age of Turbulence: Adventures in A New World (Penguin Press), was interviewed on stage by his wife, Andrea Mitchell, chief foreign affairs correspondent for NBC News.
Biblio-love was in the air as booksellers, authors, and publishers gathered to celebrate the written word. The audience of 500 at Friday's Seventh Annual Book Sense Book and Author Luncheon included 50 authors: Book Sense Book of the Year winners and finalists, and those whose works have appeared on Book Sense Picks lists past and present.
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The American Booksellers Association announced the official launch of its completely redesigned and enhanced trade website, BookWeb.org, on Friday, June 1. The new site offers users greatly improved navigation and content organization, a new Booksellers' Wiki and blog, and a fully redesigned online Book Buyer's Handbook, the definitive guide to vendor's trade terms.
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About ABA
American Booksellers Association is a national trade association that supports and advocates for the success of independent bookstores. We provide members with education, networking opportunities, advocacy, resources, and technology. In turn our members support local schools through book fairs, donations and author visits; promote literacy; provide inclusive community centers; connect readers and books; add character to neighborhoods; champion and center diverse and new voices; and contribute to the local economy. We feel honored to support them in their work.
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In its efforts to become a "convention without walls," BookExpo America has developed an extensive program of podcasts and digital coverage of the recent trade show, which took place in New York City, from June 1 - 3.
