Gift Cards

19 Dec

IndieCommunication: IndieCommerce Institute, Gift Cards, and a Tip of the Week

The most recent IndieCommunication invited booksellers to sign up for the IndieCommerce Institute, to learn about how to offer and accept gift cards, and more.

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21 Nov

Mary Engelbreit Gift Certificates in Stock

ABA member bookstores can once again purchase the popular Mary Engelbreit gift certificates, which bear the tagline “A Book Is a Present You Can Open Again and Again.”

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17 Oct

Stocking Up: Engelbreit Gift Certificates & IndieBound Bags

Preparing for the holiday season? Don’t forget to stock up on Mary Engelbreit’s “A Book Is a Present You Can Open Again and Again” paper gift certificates and IndieBound bags.

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11 May

IndieCommerce Launches Mobile Theme, Givex Gift Cards for E-books, and More

Recent IndieCommerce improvements allow smartphone users who visit a bookstore’s website to see a special, mobile-optimized version of each page.  Customers can also now purchase Google eBooks™ using Givex gift cards.

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24 Feb

Small Investment, Big Impact: Giving Away $5 Gift Cards

Cynthia Compton of 4 Kids Books & Toys in Indianapolis and Fishers, Indiana, uses the lion’s share of her advertising budget to give away $5 gift cards. And she can rattle off half a dozen reasons why it’s a good idea.

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06 Oct

New Gift Card Designs Available Through Givex

Smaller quantities of gift cards and holders are now available to booksellers through giveXpress.

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14 Sep

Holiday Prep: Order “A Book Is a Present…” Gift Certificates

As you ready for the holidays, don’t forget to stock up on Mary Engelbreit's "A Book Is a Present You Can Open Again and Again" paper gift certificates.

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11 Aug

Bookstores Raise Almost $48,000 for ABFFE

The American Booksellers Foundation for Free Expression this week thanked 74 bookstores that raised almost $48,000 to support its work by selling Freadom gift cards over the past four years.

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28 Jul

Selling Gift Cards on Your Website: You Can Do It Better

When Robert Sindelar of Third Place Books tried to buy gift cards via the websites of several major indie bookstores in another city, he was very surprised by what he found.

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01 Jul

Responding to Customers With ABA Gift Cards Not Sold by Your Store

There are a small number of consumers who have valid ABA gift cards sold by stores that have closed or that were a gift from someone in another state. It's important for ABA members to know how to respond to customers in either of these cases.

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19 May

11 Days Until Gift Card Program Transition

The transition of the ABA Gift Card Program from a national program to an in-store program, which began in September 2009, will become final on June 1.

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14 Jan

A Quick Look at Some Gift Card Packaging Options

The National Retail Federation lists gift cards as the most requested holiday item, and they remain a popular choice year round. With their consumer appeal, and ability to draw new customers who are likely to spend more than the face value, gift cards' only drawback is their size.

To help booksellers increase the visibility of gift cards, here's a shortlist of alternative sources for packaging and holders:

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04 Nov

FAQ Addresses ABA Gift Card Program Wind Down

To help answer booksellers' questions and concerns about the phase out of the ABA Gift Card Program to individual store programs, the American Booksellers Association has created an extensive FAQ, which will be revised and expanded as more details become available.

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10 Sep

ABA to Wind Down Gift Card Program

Booksellers to Have More Cost-Effective Options Moving Forward

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05 May

Llama Llama Gift Cards Celebrate Someone Special

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.


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