Recent IndieCommerce improvements allow smartphone users who visit a bookstore’s website to see a special, mobile-optimized version of each page. Customers can also now purchase Google eBooks™ using Givex gift cards.
Cynthia Compton of 4 Kids Books & Toys in Indianapolis and Fishers, Indiana, uses the lion’s share of her advertising budget to give away $5 gift cards. And she can rattle off half a dozen reasons why it’s a good idea.
There are a small number of consumers who have valid ABA gift cards sold by stores that have closed or that were a gift from someone in another state. It's important for ABA members to know how to respond to customers in either of these cases.
The National Retail Federation lists gift cards as the most requested holiday item, and they remain a popular choice year round. With their consumer appeal, and ability to draw new customers who are likely to spend more than the face value, gift cards' only drawback is their size.
To help booksellers increase the visibility of gift cards, here's a shortlist of alternative sources for packaging and holders:
To help answer booksellers' questions and concerns about the phase out of the ABA Gift Card Program to individual store programs, the American Booksellers Association has created an extensive FAQ, which will be revised and expanded as more details become available.
The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.
Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.