BTW Articles

05 Dec
Island Bookstore holiday display

Booksellers’ Social Media Showcases Holiday Marketing Ideas

Indie booksellers are taking to Twitter, Facebook, and Instagram to showcase their creative ideas for holiday marketing this season, including book displays, promotions, and in-store holiday activities.

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04 Dec

Coming in ABA’s December Red Box: Bookmarks Featuring New York Times Book Review’s 10 Best Books of 2018

“We are delighted to share these bookmarks with independent bookstores across the country, whose work bringing books to readers we are delighted to support,” said NYTBR Editor Pamela Paul.

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05 Dec

ABA’s Marketing Meetup on January 3 to Feature Freeform Conversation for Booksellers

During a wide-ranging conversation, booksellers will recap the marketing strategies that worked for them in 2018 — and the ones that didn’t — and come up with new marketing topics for future Meetups.

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19 Nov

Children’s Book Council Prepares for 100th Anniversary Celebration of Children’s Book Week

The 2019 celebration will feature a new logo and theme, works by 20 featured illustrators, activities in 15 languages, and more.

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19 Nov
2018 ABC Best Books for Young Readers Catalog cover

For More Page Views, Add the Best Books for Young Readers Catalog to Your Website

The 2018 ABC Best Books digital catalog is mobile-friendly and easily integrated by IndieCommerce staff with no work necessary for bookstores.

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20 Nov

Now on BookWeb: Calendar Featuring Title Suggestions With Pre-Order Potential

ABA’s new Pre-Order Calendar on BookWeb.org lets booksellers see a curated list of titles that have good pre-order potential and added value for customers who order from their local indie. 

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20 Nov
My Sister the Serial Killer book cover

A Q&A With Oyinkan Braithwaite, Author of December’s #1 Indie Next List Pick

Sarah Sorensen of Bookbug calls My Sister, the Serial Killer “one of the best books to come along in quite a while — fast, funny, and completely engrossing.”

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19 Nov

Shelf-talker Featuring Indie Next List Submission Deadlines Serves as Aid for Bookstore Staff

Booksellers in the IndieBound movement are encouraged to post the new shelf-talker in their back room so staff can keep track of blurb submission deadlines for the Indie Next List.

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17 Oct

2019 ABC Children’s Institute Scholarship Application Process Continues

ABA is committed to awarding a number of 2019 Children’s Institute scholarships to booksellers from diverse backgrounds. All applications to next year’s event in Pittsburgh are due December 4, 2018.

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15 Nov

2018 National Book Award Winners Announced

Winners in five categories, including the inaugural award for Translated Literature, were announced at the 69th annual National Book Awards on November 14 at a ceremony in New York City.

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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