BTW Articles

19 Oct
Indies First 10th Anniversary

The Countdown to the 10th Annual Indies First is On!

In addition to in-store and window display posters to promote the event, here are some other resources and tips to get the word out for your store.

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12 Oct
How To Pronoun Jólabókaflóð

How Bookstores Can Celebrate Jólabókaflóð

If only there was a holiday all about gifting books…Luckily, Iceland has this covered with Jólabókaflóð!

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28 Sep
Celeste Ng, author of Our Missing Hearts

A Q&A With Celeste Ng, Author of October Indie Next List Top Pick “Our Missing Hearts”

"Ng wrestles with how to find hope for ourselves and our children against forces that bend toward authoritarianism and nationalism," said Allyson Howard of Invitation Bookshop in Gig Harbor, Washington.

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24 Aug
Love On The Brain by Ali Hazelwood

A Q&A With Ali Hazelwood, Author of September Indie Next List Top Pick “Love on the Brain”

“With expert pacing, witty humor, and loveable characters, Love on the Brain is this fall’s hot romantic comedy!” said Stefanie Lynn of The Kennett Bookhouse in Kennett Square, Pennsylvania.

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10 Aug
Good books come to those who shop early

Announcing the 2022 Fall Marketing Campaign

Fall is near, and with that comes ABA’s Fall holiday shopping campaign: Good books come to those who shop early!

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03 Aug
National Book Lovers Day

7 Ways Stores Can Prepare for Book Lovers Day

Celebrate Book Lovers Day on August 9! Encourage your customers to put down their phones and celebrate reading and literature.

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27 Jul
Jamie Ford, Author of The Many Daughters of Afong Moy

A Q&A With Jamie Ford, Author of August Indie Next List Top Pick “The Many Daughters of Afong Moy”

“The descendants of Afong Moy dig into their inherited pasts with astonishing results. A hopeful, beautiful read!” said Beth Mynhier of Lake Forest Book Store in Lake Forest, Illinois

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13 Jul
Where's Waldo at Brick & Mortar Books

Bookstores Take on Find Waldo Local 2022

This July, independent bookstores are dedicating displays and hiding spots for the beloved bespectacled character, Waldo.

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06 Jul
Melissa Albert’s Our Crooked Hearts

A Q&A with Melissa Albert, Author of July/August Kids’ Indie Next List Top Pick “Our Crooked Hearts”

“Two storylines — past and present — converge into one when a mother’s past mistakes come back to hunt her daughter,” said Megan Irland of The River's End Bookstore in Oswego, New York.

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29 Jun
Gabrielle Zevin, Author of July Indie Next List Top Pick Tomorrow, and Tomorrow, and Tomorrow

A Q&A With Gabrielle Zevin, Author of July Indie Next List Top Pick “Tomorrow, and Tomorrow, and Tomorrow”

“I am deeply mourning finishing this book. Zevin has masterfully created a love story for friendship that will stay with me,” said Vina Castillo of Kew & Willow Books in Kew Gardens, New York.

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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