BTW Articles

02 Dec
Dan Rather: What Unites Us, Wednesday, December 2, at 7:00 pm ET

Order Now: Indies First Spokesperson Dan Rather Signs Bookplates for Indie Bookstores

A national event featuring Rather will take place on Wednesday, December 2, at 7:00 p.m. ET on Zoom. Booksellers can share the registration link with customers now and encourage them to purchase Rather’s What Unites Us: Reflections on Patriotism. 

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02 Dec
ABA Coffee Break

Four Bookseller Coffee Breaks Coming Up in December

Each week, the American Booksellers Association hosts a live virtual Coffee Break forum where bookseller members can discuss any bookselling-related topics.

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02 Dec

’Tis the Season to Encourage Your Community to Shop Local

Keeping in the style of the “October/November is the new December” assets released earlier this year, new imagery reminds customers to shop locally, buy gift cards, and support their bookstores.

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01 Dec
American Booksellers Association logo

Make Your Voice Heard: Join ABA’s Booksellers Advisory Council

Recent work by the BAC includes judging the Independent Bookstore Day logo contest, mentoring booksellers at Winter Institute and Children’s Institute, and more.

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24 Nov

Spread the Word: Virtual Event With Indies First Spokesperson Dan Rather Coming Up December 2

Indies First spokesperson Dan Rather will hold an event in support of bookstores following the annual celebration of Indies First and Small Business Saturday, to be held this year on November 28. 

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23 Nov
One Size Fits All: Gift Card

Remind Customers to Shop Local, Support Your Store, and Buy Gift Cards This Holiday Season

Among the new assets are “Shop now, shop local” and “’Tis the season to shop local” images; a “One size fits all” image for gift cards; and “How You Can Support Indies” and “All We Want for the Holidays Is You” images with space for booksellers to add their own text.

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23 Nov
American Booksellers Association logo

ABA Membership Votes to Pass Bylaws Changes

ABA member booksellers have voted to pass five bylaws changes as put forth by the Board of Directors. 

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23 Nov
Let's Talk About Pre-Orders!

New Titles Added to ABA’s Pre-Order Calendar

The calendar features books with added value, such as signed copies and exclusive merchandise, to entice customers to order from their local indie bookstore. 

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23 Nov
ABA Coffee Break

Late-Night Virtual Coffee Break Added for December

Five Coffee Breaks will be held in December, including a late-night session and a BIPOC-only session. The final Coffee Break of the year will take place on December 15.

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23 Nov
When They Call You a Terrorist Virtual Reading Series, November 5 and 19

“When They Call You a Terrorist” Bookplates Available to Booksellers

Bookstores can request bookplates signed by Black Lives Matter founder and author Patrisse Cullors. 

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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INDIECOMMERCE: [email protected]

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