Small Business Saturday

“Indie bookstores are invaluable pillars of local communities. Many are struggling. Please support them during this crucial holiday shopping season,” tweeted 2020 Indies First spokesperson Dan Rather on Small Business Saturday.

Indies First spokesperson Dan Rather will hold an event in support of bookstores following the annual celebration of Indies First and Small Business Saturday, to be held this year on November 28. 

Legendary news anchor Dan Rather will serve as this year’s spokesperson. Booksellers can take advantage of social media assets to promote Indies First as well as a range of special publisher offers.

Booksellers can visit American Express’ Shop Small Studio to access a variety of marketing materials to help business owners attract and engage with their customers for the November 28 event.

Independent booksellers across the country hosted celebrations for this year’s Indies First on Small Business Saturday, November 30, with the typical fun festivities, sales and discounts, and author events to kick off the holiday shopping season. 

"I see it as critical to our long-term survival that our customers understand what’s going on, and that they buy into the value of helping sustain local stores by ‘voting’ with their book dollars," said Bookends and Beginnings owner Nina Barrett.

Booksellers can visit American Express’ Shop Small Studio to access a variety of marketing materials to help business owners attract and engage with their customers for the November 30 event.

Amidst a wide range of shop local festivities and author events, this year booksellers celebrated Indies First on Small Business Saturday by giving away copies of Jason Reynolds’ Ghost to kids in underserved communities.

Booksellers who signed up to participate in the “Indie Bookstores Give Back on Small Business Saturday” campaign should keep an eye out for their cartons of Jason Reynolds’ Ghost, which are en route now.

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