Blog

28 Aug
A photo of a microphone that could be used to record podcasts.

Recent ABA Virtual Marketing Roundtable Focuses on Bookstore Podcasts

During the roundtable, booksellers discussed why they decided to launch literary podcasts, partnerships they have developed, and how their podcasts have driven publicity and sales.

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28 Aug

Learn About Maximizing Pre-Order Campaigns at the Fall Regional Shows

At each of the fall regional trade shows, ABA will present the new “Maximizing Pre-Order Campaigns” education session, where booksellers will learn how to work with publishers to take full advantage of pre-order opportunities.

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28 Aug

BookScan to Migrate to NPD’s DecisionKey Platform

Booksellers will have access to data and insights to help improve strategic and tactical decision-making; there will be no changes in how stores deliver data or report weekly sales to BookScan.

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27 Aug
Darius the Great Is Not Okay

An Indies Introduce Q&A With Adib Khorram

In Darius the Great Is Not Okay, self-described “fractional Persian” Darius visits Iran for the first time, where he learns more about his family history — and himself — than he ever expected.

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About ABA

American Booksellers Association is a national trade association that supports and advocates for the success of independent bookstores. We provide members with education, networking opportunities, advocacy, resources, and technology. In turn our members support local schools through book fairs, donations and author visits; promote literacy; provide inclusive community centers; connect readers and books; add character to neighborhoods; champion and center diverse and new voices; and contribute to the local economy. We feel honored to support them in their work.

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