Blog

11 Dec
The Silver Unicorn's storefront.

What’s in a Name?: The Silver Unicorn

Here, The Silver Unicorn bookstore owner Paul Swydan talks about the origin of the store’s name, his favorite events and book clubs, and what he’s looking forward to as a new bookstore owner.

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10 Dec
Hooray for Books bookstore interior

Marketing Meetup Recap: Marketing Strategies for Children’s Bookstores

Guest booksellers talked about developing non-author events, working with youth advisory councils, connecting with customers online, hosting book fairs, and building relationships with area teachers.

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06 Dec

Know Before You Go: Check Out ABA’s Code of Conduct

Earlier this year, ABA announced the establishment of a new code of conduct for all association meetings and events, which is available for review on BookWeb.

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05 Dec

The Indie Holiday Cooking & Entertaining Bestseller List

The American Booksellers Association’s specialty bestseller lists provide a current snapshot of what’s selling in indie bookstores nationwide.

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About ABA

American Booksellers Association is a national trade association that supports and advocates for the success of independent bookstores. We provide members with education, networking opportunities, advocacy, resources, and technology. In turn our members support local schools through book fairs, donations and author visits; promote literacy; provide inclusive community centers; connect readers and books; add character to neighborhoods; champion and center diverse and new voices; and contribute to the local economy. We feel honored to support them in their work.

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