E-commerce Update: Expect an Online Sales Rush Monday and Tuesday
On Sunday, the e-commerce conversion rate spiked to 11.06 percent, which indicates that indie bookstore customers are highly motivated to buy from store sites right now.
The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.
Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.
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