Blog

18 Jan

Managing Your Bookstore’s First Flash Sale

Having an online event like a flash sale can be both exciting and frightening. Before the sale, you need to prepare your website and your staff. 

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12 Jan

The Marketing Tips That Worked in 2021

Try email marketing, bookstore tours, and paid advertising opportunities in the new year. 

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12 Jan
Ain't Burned All the Bright by Jason Reynolds and Jason Griffin

Jason Reynolds and Jason Griffin on January/February 2022 Kids' Indie Next List Top Pick "Ain't Burned All the Bright"

“If there’s ever been a person to write about our times — Black Lives Matter, conflict, COVID — it’s Jason Reynolds,” said Melissa Fox of Watermark Books & Café.

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11 Jan
E-commerce update

A Dramatic Increase In Online Bookstore Traffic

Over the past 22 days, online traffic to IndieCommerce and IndieLite websites has been increasing dramatically when compared to the same period last year.

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About ABA

American Booksellers Association is a national trade association that supports and advocates for the success of independent bookstores. We provide members with education, networking opportunities, advocacy, resources, and technology. In turn our members support local schools through book fairs, donations and author visits; promote literacy; provide inclusive community centers; connect readers and books; add character to neighborhoods; champion and center diverse and new voices; and contribute to the local economy. We feel honored to support them in their work.

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