Midtown Reader Aims to Connect With Customers in the Age of Alexa

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In celebration of the store’s third anniversary, Midtown Reader in Tallahassee, Florida, partnered with a local production company to create a short clip called “Ask Alexis.”A screenshot from the Midtown Reader's clip that reads "Powered by AI (actual intelligence)

The video, said Whitney Gilchrist, director of community engagement at Midtown Reader, aims to promote indie bookstores by illustrating the experience of connecting with a real bookseller in the age of Amazon’s Alexa, and features one the store’s own booksellers, whose name is Alexis.

The video promotes Midtown Reader as being powered by AI — “actual intelligence” — and encourages viewers to visit their neighborhood bookstore.

Watch the video here