Bookstore Cafés, #2: What Start-Up Strategy Suits You?
Books and coffee have a long history of association. Long before Barnes & Noble linked up with Starbucks, the coffeehouses of 18th-century London served as Englands "penny universities" where Samuel Johnson, Alexander Pope, and John Dryden socialized, sipped coffee, and sold their works. Two hundred years later, many booksellers feel they need to add a jolt of java to enliven their stores atmosphere and boost sales.