Blog

17 Jul
A photo of Dundee Book Company, a small mobile bookstore.

Dundee Book Company: A Year on the Road in Omaha

Ted Wheeler shared the ways that Dundee Book Company, a mobile bookstore cart he owns with his wife, Nicole Wheeler, is impacting his neighborhood in Omaha. 

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17 Jul

Greeting Card Association Seeks Bookseller Feedback

The Greeting Card Association, a member organization comprised of greeting card publishers, has created a survey to gain insight from independent booksellers about potential partnerships.

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17 Jul

Social Media and Content Marketing Basics for Booksellers: Take $50 Off

The self-guided online course from Sarah Benoit of JB Media Group offers strategies and best practices to take control over and enhance store websites, improve online presence, and attract and engage more customers.

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17 Jul

Recent ABA Virtual Marketing Roundtable Focuses on Social Media Analytics

Mary Cate Stevenson and Noah Nofz of Two Cats Communications discussed what analytics are, how to activate them, and whether or not booksellers should consider them a priority.

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About ABA

American Booksellers Association is a national trade association that supports and advocates for the success of independent bookstores. We provide members with education, networking opportunities, advocacy, resources, and technology. In turn our members support local schools through book fairs, donations and author visits; promote literacy; provide inclusive community centers; connect readers and books; add character to neighborhoods; champion and center diverse and new voices; and contribute to the local economy. We feel honored to support them in their work.

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