Greeting Card Association Seeks Bookseller Feedback

As the greeting card industry enters a period of change, the Greeting Card Association (GCA), a U.S.-based member organization comprised of greeting card publishers large and small, has produced a survey to solicit feedback from independent booksellers about potential ways that independent bookstores might work with members of GCA to boost the sale of greeting cards.

“Greeting cards are an important part of indie bookstores’ inventory mix, and among the members of GCA are hundreds of companies that are creating cards that have great appeal to our customers,” said ABA CEO Oren Teicher. “I urge booksellers to take a few minutes to complete this survey, which will help ABA and GCA explore how best to maximize this opportunity.”

“The heart and soul of both of our industries are built around community and driven by independent businesses and an educated consumer,” said John Smyth, an executive committee member of the GCA and owner of greeting card publisher A Smyth Co. “The data from this survey will let us see how we are connected and where to build our partnership in the future.”

Smyth said he is also looking forward to attending the 2019 Winter Institute in Albuquerque.

Booksellers are encouraged to fill out the survey today; it takes only a few minutes, and the information gleaned will help a fellow membership organization to plan for the future.