Sign Up to Join ABA’s August 8 Marketing Meetup

On Thursday, August 8, at 11:00 a.m. EDT, the American Booksellers Association will host the second of two Marketing Meetups focusing on multi-store events. Booksellers can sign up now to participate in any upcoming Marketing Meetup.

The August 8 meetup, “Organizing and Marketing Multi-Store Events (Bookstore Crawls/Passports),” is the second of two meetups on how multi-store events are organized and marketed; see a recap of the first meetup on the topic here. During this online conversation, bookseller speakers will continue to discuss Independent Bookstore Day in addition to other shop-local events, such as Find Waldo Local, Here’s Harry (a Harry Potter version of Where’s Waldo), and more. Guest speakers will be Beth Stroh of Viewpoint Books; Jessica Palacios of Once Upon a Time; Laurie Gillman of East City Bookshop; and Elissa Sweet of Bank Square Books and Savoy Bookshop & Café.

The American Booksellers Association now offers two opportunities for live online education: a twice-monthly Marketing Meetup and a monthly Technology Meetup. All member booksellers are invited to participate in these online discussions; subscribe to the mailing list here to receive invitations for the Technology Meetups, Marketing Meetups, or both. Booksellers must register to attend the Marketing or Technology Meetups; to attend both types of meetups, booksellers will need to register for each. Booksellers who sign up through Zoom will be added to ABA’s Marketing and/or Technology Meetup mailing list.