Livestream Announcement of Pulitzer Prize Winners and Finalists Set for April 15

The 2019 Pulitzer Prize winners and nominated finalists will be announced via livestream on Monday, April 15, and one way for indie booksellers to stoke excitement is by promoting backlist titles by previous winners of the Prize.

Dana Canedy, administrator of the Prizes and the Pulitzer Prize-winning former editor at the New York Times, will announce the winners and nominated finalists during a live-streamed online event on Monday, April 15, at 3:00 p.m. ET at Pulitzer.org. Beforehand, booksellers can encourage customers, book club members, and colleagues to save the date via social media, in-store newsletters, and other means of store publicity.

In anticipation of the announcement on the Pulitzer website, booksellers also have the opportunity to increase sales for backlist titles written by prior winners of the Prize. Winners of previous Prizes are listed on the Pulitzer website in the following categories: Fiction, History, Biography, General Nonfiction, Poetry, and Drama. Several additional winning authors can be found under the Special Awards and Citations category.

Ideas to promote Pulitzer-winning backlist titles include setting up backlist book displays, forming pop-up themed book clubs, offering special deals, and compiling reading lists for giveaway and display. Booksellers and readers can also join the conversation about this year’s Prize online using the #Pulitzer hashtag on Facebook, Twitter, and Instagram.