IndieCommerce and IndieLite Stores: Offer Gift Cards This Holiday Season

This holiday season, IndieCommerce and IndieLite stores should consider offering customers gift cards. Booksellers can find information about how to integrate different gift card options with their IndieCommerce or IndieLite site in this help document on BookWeb.org.

To promote buying gift cards to customers, booksellers can take advantage of the Marketing Assets section on BookWeb.org, which features a holiday-themed image for gift cards.

Stores can consider the following options for selling gift cards through their website:

• Stores that have their own gift cards can use the custom gift card function on IndieCommerce and IndieLite sites. This feature creates a custom gift card product for the site, which customers can purchase to receive a physical gift card for your store. These gift cards cannot be redeemed in real time on the website.
• IndieCommerce stores can use Givex, a third-party company that IndieCommerce has integrated with. Customers can purchase the physical gift cards online or in-store and use the gift cards for payment online or in-store. The main advantage of this feature is the real-time redemption, and customers can check the card’s balance from within the site during checkout.
• IndieCommerce stores can also use online-only gift codes. This feature provides an online-only gift code product, along with management tools to handle balance adjustments and creating codes in bulk. These codes also allow for real-time redemption at checkout when used as a payment method.

Booksellers with questions regarding gift cards should contact [email protected].