American Express has launched a campaign that encourages customers to #StayHome and #ShopSmall. The campaign includes downloadable marketing materials for small businesses, including email templates and social media posts.
In American Express’ Small Business Resource Center, small business owners can find information about how they can join the Shop Small® Movement, which links to customizable marketing materials for businesses in the face of COVID-19, in addition to advice from other small business owners.
The campaign also includes educational resources for small business owners navigating COVID-19, with topics ranging from ways business can help their communities in times of crisis, to ways businesses can lead their employees through social distancing guidelines.
Booksellers should visit the Coronavirus Resources page on BookWeb.org for more information regarding industry support, financial assistance, and other initiatives designed to help small businesses and bookstores during this time.