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If you are a user of Twitter, Instagram, TikTok, and Facebook, and you haven’t yet examined your user analytics from these platforms, today is the day! This workshop will teach you how to access analytics on each of these platforms and interpret the data in order to spot trends. Bring your laptop and get ready to dive into your data. But wait, there’s more! Bring what you learn in this workshop to the session tomorrow at 9:05 am, Using Your Social Media Data to Create a Social Media Marketing Plan, and learn how to use your social media analytics data to create a more personalized and relevant marketing plan.
Speakers: Christina Ciampa, All She Wrote Books (Somerville, Massachusetts); Candice Huber, Tubby & Coo's Mid-City Book Shop (New Orleans, Louisiana); Jordan Brannon, Coalition Technologies (Seattle, Washington)
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It is vital for a business to have visual content that is brand-focused, eye-catching, and easy to read. Luckily, with an array of low-cost and accessible web tools now available, it has never been easier. This panel features graphic design experts from a variety of backgrounds who will show examples of their work and discuss the graphic design tools they use to enhance their store’s promotional content, branding, signage, social media, events, and more. No matter your level of skill or comfort with graphic design, you will be able to apply something you learn here to your business. (All)
Speakers: Larry Law, Great Lakes Independent Booksellers Association (Woodridge, Illinois); Valentin Zuniga Contreras, The Book Jewel (Los Angeles, California); Carolann Duro, Quiet Quail Books (Highland, California); Melissa Napolitano, American Booksellers Association (White Plains, New York)
It is vital for a business to have visual content that is brand-focused, eye-catching, and easy to read. Luckily, with an array of low-cost and accessible web tools now available, it has never been easier. This panel features graphic design experts from a variety of backgrounds who will show examples of their work and discuss the graphic design tools they use to enhance their store’s promotional content, branding, signage, social media, events, and more. No matter your level of skill or comfort with graphic design, you will be able to apply something you learn here to your business. (All)
Speakers: Larry Law, Great Lakes Independent Booksellers Association (Woodridge, Illinois); Valentin Zuniga Contreras, The Book Jewel (Los Angeles, California); Carolann Duro, Quiet Quail Books (Highland, California); Melissa Napolitano, American Booksellers Association (White Plains, New York)
During this session booksellers and publishers come together to discuss the benefits of working with University Presses, how to make the most of University Press week and the overall value of carry UP titles.
Panelists include:
A full transcription and closed captioning are available for this session. Please note that both are machine-generated and are not reviewed for accuracy.
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During this session booksellers will hear from Taylor Soignoli of Bonfire, on their online platform where anyone can design and sell custom products, the services they offer around helping create unique designs and some best practices and examples of well-run campaigns.
A full transcription and closed captioning are available for this session. Please note that both are machine-generated and are not reviewed for accuracy.
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During this session booksellers will hear from Taylor Soignoli of Bonfire, on their online platform where anyone can design and sell custom products, the services they offer around helping create unique designs and some best practices and examples of well-run campaigns.
A full transcription and closed captioning are available for this session. Please note that both are machine-generated and are not reviewed for accuracy.
During this session booksellers will hear from Taylor Soignoli of Bonfire, on their online platform where anyone can design and sell custom products, the services they offer around helping create unique designs and some best practices and examples of well-run campaigns.
A full transcription and closed captioning are available for this session. Please note that both are machine-generated and are not reviewed for accuracy.
The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.
Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.
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