Education Resources

106 results. Results may be paginated. Select one or more topics and filter by tag, format, or conference to focus results. Some resources are visible only to logged-in, ABA bookseller members.

Marketing Meetup - Offsite Event Marketing

Marketing Meetup - Offsite Event Marketing (April 7, 2022)
Content related to the education session Marketing Meetup - Offsite Event Marketing, ABA Marketing Meetups.
AttachmentSize
Plain text icon Chat Copy3.83 KB
Plain text icon Transcript60.16 KB
Topic:
  • Marketing & PR
Tags:  None

During this session you will hear from several booksellers on how they market offsite events and how they work as a tool to bring customers back to their stores.

A full transcription and closed captioning are available for this session. Please note that both are machine-generated and are not reviewed for accuracy.

Marketing Meetup - Offsite Event Marketing (April 7, 2022)
Content related to the education session Marketing Meetup - Offsite Event Marketing, ABA Marketing Meetups.
Watch video from this event.
Topic:
  • Marketing & PR
Tags:
  • 101

During this session you will hear from several booksellers on how they market offsite events and how they work as a tool to bring customers back to their stores.

A full transcription and closed captioning are available for this session. Please note that both are machine-generated and are not reviewed for accuracy.

Marketing Meetup - Customer Experience and Marketing Funnels

Marketing Meetup - Customer Experience and Marketing Funnels (March 3, 2022)
Content related to the education session Marketing Meetup - Customer Experience and Marketing Funnels, ABA Marketing Meetups.
Topic:
  • Marketing & PR
Tags:  None

A customer experience/marketing funnel is a visualization that outlines the process of turning customers into advocates, which in turn refuels the top of any marketing funnel by driving awareness and lead generation. This funnel is a useful tool to help you visualize the path people take from when they first find out about your business to when they convert into customers. A good customer experience/marketing funnel outlines the process of turning customers into advocates, which in turn refuels the top of the marketing funnel by driving awareness and lead generation.

A full transcription and closed captioning are available for this session. Please note that both are machine-generated and are not reviewed for accuracy.

Marketing Meetup - Customer Experience and Marketing Funnels (March 3, 2022)
Content related to the education session Marketing Meetup - Customer Experience and Marketing Funnels, ABA Marketing Meetups.
Watch video from this event.
Topic:
  • Marketing & PR
Tags:
  • 101

A customer experience/marketing funnel is a visualization that outlines the process of turning customers into advocates, which in turn refuels the top of any marketing funnel by driving awareness and lead generation. This funnel is a useful tool to help you visualize the path people take from when they first find out about your business to when they convert into customers. A good customer experience/marketing funnel outlines the process of turning customers into advocates, which in turn refuels the top of the marketing funnel by driving awareness and lead generation.

A full transcription and closed captioning are available for this session. Please note that both are machine-generated and are not reviewed for accuracy.

Marketing Meetup - Linktree

Marketing Meetup - Linktree (February 3, 2022)
Content related to the education session Marketing Meetup - Linktree, ABA Marketing Meetups.
Watch video from this event.
Topic:
  • Marketing & PR
Tags:
  • 101

Linktree allows you to create a personalized page, that houses all the important links you want to share with your customers. It is most commonly used on social platforms like Instagram, TikTok, Facebook, YouTube, Twitter, or LinkedIn and can save you time when marketing to customers by providing once space to update instead of several. This session will include a short demo of creating a Linktree and examples of how other bookstores use it.

A full transcription and closed captioning are available for this session. Please note that both are machine-generated and are not reviewed for accuracy.

Marketing Meetup - January Open Conversation

Marketing Meetup - January Open Conversation (January 6, 2022)
Content related to the education session Marketing Meetup - January Open Conversation, ABA Marketing Meetups.
AttachmentSize
Plain text icon Chat Copy9.65 KB
Plain text icon Transcript66.34 KB
Topic:
  • Marketing & PR
Tags:
  • 101

This session does not have any specific guest speakers. Instead, booksellers partake in an open conversation about what marketing ideas worked and didn't work last year, marketing plans for the upcoming year, marketing meetup topics that stores benefited from last year, and what booksellers might like to see covered during the 2022 line up.

A full transcription and closed captioning are available for this session. Please note that both are machine-generated and are not reviewed for accuracy.

Marketing Meetup - January Open Conversation (January 6, 2022)
Content related to the education session Marketing Meetup - January Open Conversation, ABA Marketing Meetups.
Watch video from this event.
Topic:
  • Marketing & PR
Tags:
  • 101

This session does not have any specific guest speakers. Instead, booksellers partake in an open conversation about what marketing ideas worked and didn't work last year, marketing plans for the upcoming year, marketing meetup topics that stores benefited from last year, and what booksellers might like to see covered during the 2022 line up.

A full transcription and closed captioning are available for this session. Please note that both are machine-generated and are not reviewed for accuracy.

Marketing Meetup - January Open Conversation (January 6, 2022)
Content related to the education session Marketing Meetup - January Open Conversation, ABA Marketing Meetups.
AttachmentSize
Plain text icon Chat Copy1.34 KB
Plain text icon Transcript31.5 KB
Topic:
  • Marketing & PR
Tags:
  • 101

This session does not have any specific guest speakers. Instead, booksellers partake in an open conversation about what marketing ideas worked and didn't work last year, marketing plans for the upcoming year, marketing meetup topics that stores benefited from last year, and what booksellers might like to see covered during the 2022 line up.

A full transcription and closed captioning are available for this session. Please note that both are machine-generated and are not reviewed for accuracy.

Marketing Meetup - Eventbrite Boost

Marketing Meetup - Eventbrite Boost (November 4, 2021)
Content related to the education session Marketing Meetup - Eventbrite Boost, ABA Marketing Meetups.
Watch video from this event.
Topic:
  • Marketing & PR
Tags:
  • Technology

During this session booksellers will hear from Jorge Portillo, Senior Commercial Manager at Eventbrite on their new Boost service; the only marketing platform built specifically for events. Eventbrite Boost allows you to market to more people and manage your events all in one place.

>A full transcription and closed captioning are available for this session. Please note that both are machine-generated and are not reviewed for accuracy.

Marketing Meetup - Eventbrite Boost (November 4, 2021)
Content related to the education session Marketing Meetup - Eventbrite Boost, ABA Marketing Meetups.
AttachmentSize
Plain text icon Chat Copy1.17 KB
Plain text icon Transcript38.53 KB
Topic:
  • Marketing & PR
Tags:
  • Technology

During this session booksellers will hear from Jorge Portillo, Senior Commercial Manager at Eventbrite on their new Boost service; the only marketing platform built specifically for events. Eventbrite Boost allows you to market to more people and manage your events all in one place.

>A full transcription and closed captioning are available for this session. Please note that both are machine-generated and are not reviewed for accuracy.

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