Education Resources

131 results. Results may be paginated. Select one or more topics and filter by tag, format, or conference to focus results. Some resources are visible only to logged-in, ABA bookseller members. Visit the Education Hub for additional resources.

Storytelling for Success

Storytelling for Success (June 5, 2023)
Content related to the education session Storytelling for Success, Children's Institute 2023.
AttachmentSize
PDF icon Storytelling for Success PPT804.49 KB
Topic:
  • Marketing & PR
Tags:
  • Owners and Managers
Storytelling is essential for business innovation. It allows owners and managers to build purpose-driven businesses by dismantling restrictive mental models and challenging the status quo. This workshop, led by novelist and business professor Anna Bruno, will enable you to excavate your origin stories. Storytelling models will rely on Aristotle’s rhetorical triangle (ethos, pathos and logos), as well as the structural techniques of audience engagement (beginnings, endings and transitions). The workshop will help you tell origin stories with memorable detail, break down barriers and build resilient relationships, and adapt stories for various business purposes (marketing, programming, products and services).
 
Speaker:
Anna Bruno, University of Iowa - Iowa City, IA
 
Storytelling for Success (June 5, 2023)
Content related to the education session Storytelling for Success, Children's Institute 2023.
Watch video from this event.
Topic:
  • Marketing & PR
Tags:
  • Owners and Managers
Storytelling is essential for business innovation. It allows owners and managers to build purpose-driven businesses by dismantling restrictive mental models and challenging the status quo. This workshop, led by novelist and business professor Anna Bruno, will enable you to excavate your origin stories. Storytelling models will rely on Aristotle’s rhetorical triangle (ethos, pathos and logos), as well as the structural techniques of audience engagement (beginnings, endings and transitions). The workshop will help you tell origin stories with memorable detail, break down barriers and build resilient relationships, and adapt stories for various business purposes (marketing, programming, products and services).
 
Speaker:
Anna Bruno, University of Iowa - Iowa City, IA
 

Principles of Merch Design

Principles of Merch Design (June 5, 2023)
Content related to the education session Principles of Merch Design, Children's Institute 2023.
Watch video from this event.
Topic:
  • Marketing & PR
Tags:
  • 101
Store-branded clothing is the concert tee of your bookstore. Once it walks out the door, it is free marketing, signaling through the wearer's swagger that your store is lit in all the ways. In a sea of business-branded t-shirts, it can be challenging to keep designs fresh, so we're bringing in the experts. In this session, we will explore the principles of effective t-shirt design, including color theory, typography, composition, and branding and you will learn how to create designs that capture your bookstore's unique style and voice. This session is great for marketing managers, directors, and coordinators. It is accessible to all who attend and want to learn how to leverage the power of t-shirts to promote their brand and engage their customers.
 
Speaker:
Michael Fusco-Straub, M+E/Michael Fusco Design - Brooklyn, NY
 

Social Analytics Workshop: Understanding Social Media Data (Bookseller Panel)

Social Analytics Workshop: Understanding Social Media Data (Bookseller Panel) (February 22, 2023)
Content related to the education session Social Analytics Workshop: Understanding Social Media Data (Bookseller Panel), Winter Institute 2023.
Topic:
  • Marketing & PR
Tags:
  • Technology

If you are a user of Twitter, Instagram, TikTok, and Facebook, and you haven’t yet examined your user analytics from these platforms, today is the day! This workshop will teach you how to access analytics on each of these platforms and interpret the data in order to spot trends. Bring your laptop and get ready to dive into your data. But wait, there’s more! Bring what you learn in this workshop to the session tomorrow at 9:05 am, Using Your Social Media Data to Create a Social Media Marketing Plan, and learn how to use your social media analytics data to create a more personalized and relevant marketing plan.

 

Speakers: Christina Ciampa, All She Wrote Books (Somerville, Massachusetts); Candice Huber, Tubby & Coo's Mid-City Book Shop (New Orleans, Louisiana); Jordan Brannon, Coalition Technologies (Seattle, Washington)

Graphic Design For Promotion, Branding, and Signage (Bookseller Panel)

Graphic Design For Promotion, Branding, and Signage (Bookseller Panel) (February 22, 2023)
Content related to the education session Graphic Design For Promotion, Branding, and Signage (Bookseller Panel), Winter Institute 2023.
AttachmentSize
PDF icon Graphic Design for Promotion, Branding, and Signage (Bookseller Panel) transcript244.57 KB
Topic:
  • Marketing & PR
Tags:
  • 101

It is vital for a business to have visual content that is brand-focused, eye-catching, and easy to read. Luckily, with an array of low-cost and accessible web tools now available, it has never been easier. This panel features graphic design experts from a variety of backgrounds who will show examples of their work and discuss the graphic design tools they use to enhance their store’s promotional content, branding, signage, social media, events, and more. No matter your level of skill or comfort with graphic design, you will be able to apply something you learn here to your business. (All)

Speakers: Larry Law, Great Lakes Independent Booksellers Association (Woodridge, Illinois); Valentin Zuniga Contreras, The Book Jewel (Los Angeles, California); Carolann Duro, Quiet Quail Books (Highland, California); Melissa Napolitano, American Booksellers Association (White Plains, New York)

Graphic Design For Promotion, Branding, and Signage (Bookseller Panel) (February 22, 2023)
Content related to the education session Graphic Design For Promotion, Branding, and Signage (Bookseller Panel), Winter Institute 2023.
Watch video from this event.
Topic:
  • Marketing & PR
Tags:
  • 101

It is vital for a business to have visual content that is brand-focused, eye-catching, and easy to read. Luckily, with an array of low-cost and accessible web tools now available, it has never been easier. This panel features graphic design experts from a variety of backgrounds who will show examples of their work and discuss the graphic design tools they use to enhance their store’s promotional content, branding, signage, social media, events, and more. No matter your level of skill or comfort with graphic design, you will be able to apply something you learn here to your business. (All)

Speakers: Larry Law, Great Lakes Independent Booksellers Association (Woodridge, Illinois); Valentin Zuniga Contreras, The Book Jewel (Los Angeles, California); Carolann Duro, Quiet Quail Books (Highland, California); Melissa Napolitano, American Booksellers Association (White Plains, New York)

Marketing Meetup - University Press Week

Marketing Meetup - University Press Week (October 6, 2022)
Content related to the education session Marketing Meetup - University Press Week, ABA Marketing Meetups.
Watch video from this event.
Topic:
  • Marketing & PR
Tags:
  • Handselling

During this session booksellers and publishers come together to discuss the benefits of working with University Presses, how to make the most of University Press week and the overall value of carry UP titles.

Panelists include:

  • Noor Shawaf, Seminary Co-op Bookstores
  • Vanessa Martini, Green Apple Books
  • Gianna LaMorte, University of Texas Press
  • Levi Stahl, University of Chicago Press

A full transcription and closed captioning are available for this session. Please note that both are machine-generated and are not reviewed for accuracy.

Marketing Meetup - Bonfire

Marketing Meetup - Bonfire (September 1, 2022)
Content related to the education session Marketing Meetup - Bonfire, ABA Marketing Meetups.
AttachmentSize
Plain text icon Transcript55.53 KB
Plain text icon Chat Copy1.14 KB
Topic:
  • Marketing & PR
Tags:
  • Handselling

During this session booksellers will hear from Taylor Soignoli of Bonfire, on their online platform where anyone can design and sell custom products, the services they offer around helping create unique designs and some best practices and examples of well-run campaigns.

A full transcription and closed captioning are available for this session. Please note that both are machine-generated and are not reviewed for accuracy.

Marketing Meetup - Bonfire (September 1, 2022)
Content related to the education session Marketing Meetup - Bonfire, ABA Marketing Meetups.
AttachmentSize
PDF icon Bonfire Presentation2.6 MB
Plain text icon Chat Copy1.74 KB
Plain text icon Transcript33.52 KB
Topic:
  • Marketing & PR
Tags:
  • Handselling

During this session booksellers will hear from Taylor Soignoli of Bonfire, on their online platform where anyone can design and sell custom products, the services they offer around helping create unique designs and some best practices and examples of well-run campaigns.

A full transcription and closed captioning are available for this session. Please note that both are machine-generated and are not reviewed for accuracy.

Marketing Meetup - Bonfire (September 1, 2022)
Content related to the education session Marketing Meetup - Bonfire, ABA Marketing Meetups.
Watch video from this event.
Topic:
  • Marketing & PR
Tags:
  • Handselling

During this session booksellers will hear from Taylor Soignoli of Bonfire, on their online platform where anyone can design and sell custom products, the services they offer around helping create unique designs and some best practices and examples of well-run campaigns.

A full transcription and closed captioning are available for this session. Please note that both are machine-generated and are not reviewed for accuracy.

About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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