On Demand Education Sessions

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Education for Authors: Best Practices for Bookstore Events

Education for Authors: Best Practices for Bookstore Events (June 11, 2024)
Content related to the education session Education for Authors: Best Practices for Bookstore Events, Children's Institute 2024.
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Topic:
  • Events & Marketing
Tags:  None
Developed for author guests in the early stages of their writing careers, this panel features booksellers who have formulated successful practices for creating events that benefit both stores and authors. This session will cover a number of issues, from author publicity to dealing with pre-event nerves.
Files & Links
Speakers
Maggie Robe, Flyleaf Books - Chapel Hill, NC

Harriet Moss, Books Inc. - Campbell, CA

James Ponti, The Sherlock Society (Simon & Schuster Children's Books)

Tegan Tigani, Queen Anne Book Company - Seattle, WA

Christine Bollow, Loyalty Bookstores - Washington, DC

Emergency Drag Story Time Security Webinar: Best Practices, Case Studies, and Challenges

Emergency Drag Story Time Security Webinar: Best Practices, Case Studies, and Challenges (May 9, 2024)
Content related to the education session Emergency Drag Story Time Security Webinar: Best Practices, Case Studies, and Challenges, Advocacy.
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Topic:
  • Events & Marketing
  • Advocacy & Civic Engagement
Tags:
  • ABFE
  • Children's Bookselling
  • Diversity & Inclusion
  • Events

In recent weeks, booksellers around the country have been targeted by bomb threats and other threads of violence because they host drag story time events. Some have been targeted before, and some are being targeted for the first time. This webinar offers a chance to hear from booksellers who have dealt with threats in the recent past (and have before), experts from the Drag Story Hour team, and a crisis management expert. 

Lightning Talk - Book Fest Planning and Logistics with Preet Singh (Eagle Eye Book Shop)

Lightning Talk - Book Fest Planning and Logistics with Preet Singh (Eagle Eye Book Shop) (May 9, 2024)
Content related to the education session Lightning Talk - Book Fest Planning and Logistics with Preet Singh (Eagle Eye Book Shop), Lightning Talks.
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Topic:
  • Events & Marketing
  • Partnerships & Community Relationships
Tags:  None

 

ABA's Lightning Talk series features booksellers presenting short talks on tech tools, organizational strategies, communication methods, or innovations they’ve made in their stores. On May 9, 2024, Preet Singh (Eagle Eye Book Shop) discussed book fest planning and logistics.

Files & Links

Lightning Talk - School Author Events with Angie Zhao (bbgb books)

Lightning Talk - School Author Events with Angie Zhao (bbgb books) (March 14, 2024)
Content related to the education session Lightning Talk - School Author Events with Angie Zhao (bbgb books), Lightning Talks.
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Topic:
  • Events & Marketing
  • Partnerships & Community Relationships
Tags:
  • Children's Bookselling

 

ABA's Lightning Talk series features booksellers presenting 5-10 minute talks on tech tools, organizational strategies, communication methods, or innovations they’ve made in their stores. On March 14, 2024, Angie Zhao of bbgb books (Richmond, VA) discussed School Author Events.
 
Files & Links

Lightning Talk IBD Edition - Eileen McCormick of Green Apple Books (San Francisco, CA) on Partnering with Community Organizations

Lightning Talk IBD Edition - Eileen McCormick of Green Apple Books (San Francisco, CA) on Partnering with Community Organizations (February 22, 2024)
Content related to the education session Lightning Talk IBD Edition - Eileen McCormick of Green Apple Books (San Francisco, CA) on Partnering with Community Organizations, Lightning Talks.
AttachmentSize
PDF icon IBD community partnerships.pdf3.47 MB
Topic:
  • Events & Marketing
Tags:
  • Events

ABA's Lightning Talk series features booksellers presenting 5-10 minute talks on tech tools, organizational strategies, communication methods, or innovations they’ve made in their stores. On February 22, 2024, Eileen McCormick of Green Apple Books (San Francisco, CA) discussed Partnering with Community Organizations for Independent Bookstore Day.

Lightning Talk IBD Edition - Eileen McCormick of Green Apple Books (San Francisco, CA) on Partnering with Community Organizations (February 22, 2024)
Content related to the education session Lightning Talk IBD Edition - Eileen McCormick of Green Apple Books (San Francisco, CA) on Partnering with Community Organizations, Lightning Talks.
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Topic:
  • Events & Marketing
Tags:
  • Events

ABA's Lightning Talk series features booksellers presenting 5-10 minute talks on tech tools, organizational strategies, communication methods, or innovations they’ve made in their stores. On February 22, 2024, Eileen McCormick of Green Apple Books (San Francisco, CA) discussed Partnering with Community Organizations for Independent Bookstore Day.

Lightning Talk IBD Edition - Ryan Clark of Gibson’s Bookstore (Concord, NH) on Bookstore BINGO and #BookHaul Photo Booths

Lightning Talk IBD Edition - Ryan Clark of Gibson’s Bookstore (Concord, NH) on Bookstore BINGO and #BookHaul Photo Booths (February 22, 2024)
Content related to the education session Lightning Talk IBD Edition - Ryan Clark of Gibson’s Bookstore (Concord, NH) on Bookstore BINGO and #BookHaul Photo Booths, Lightning Talks.
AttachmentSize
PDF icon Indie Bookstore Day Presentation.pdf2.52 MB
Topic:
  • Events & Marketing
Tags:
  • Events

ABA's Lightning Talk series features booksellers presenting 5-10 minute talks on tech tools, organizational strategies, communication methods, or innovations they’ve made in their stores. On February 22, 2024, Ryan Clark of Gibson’s Bookstore (Concord, NH) discussed Bookstore BINGO and #BookHaul Photo Booths.

Lightning Talk IBD Edition - Ryan Clark of Gibson’s Bookstore (Concord, NH) on Bookstore BINGO and #BookHaul Photo Booths (February 22, 2024)
Content related to the education session Lightning Talk IBD Edition - Ryan Clark of Gibson’s Bookstore (Concord, NH) on Bookstore BINGO and #BookHaul Photo Booths, Lightning Talks.
Watch video from this event...
Topic:
  • Events & Marketing
Tags:
  • Events

ABA's Lightning Talk series features booksellers presenting 5-10 minute talks on tech tools, organizational strategies, communication methods, or innovations they’ve made in their stores. On February 22, 2024, Ryan Clark of Gibson’s Bookstore (Concord, NH) discussed Bookstore BINGO and #BookHaul Photo Booths.

Lightning Talk IBD Edition - Erin Ball of Third Place Books (Lake Forest Park, WA) on Bookstore Crawls

Lightning Talk IBD Edition - Erin Ball of Third Place Books (Lake Forest Park, WA) on Bookstore Crawls (February 22, 2024)
Content related to the education session Lightning Talk IBD Edition - Erin Ball of Third Place Books (Lake Forest Park, WA) on Bookstore Crawls, Lightning Talks.
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Topic:
  • Events & Marketing
Tags:
  • Events

ABA's Lightning Talk series features booksellers presenting 5-10 minute talks on tech tools, organizational strategies, communication methods, or innovations they’ve made in their stores. On February 22, 2024, Erin Ball of Third Place Books (Lake Forest Park, WA) discussed Bookstore Crawls.

The New Marketing and Media Strategy

The New Marketing and Media Strategy (February 12, 2024)
Content related to the education session The New Marketing and Media Strategy, Winter Institute 2024.
Topic:
  • Events & Marketing
Tags:
  • 101

 
Description
The media landscape and consumer reading and listening habits have changed considerably in recent years. We have witnessed the growth of new and existing social media channels and many traditional media outlets have disappeared or reduced coverage and content. What are the most effective channels for bookstores to reach their customers, market to new customers, and engage with their community? This session will break this down, answer your questions, and provide some guiding principles to help you make the right choices for your store.
 
Speakers
Kassie King, The Novel Neighbor - Webster Groves, MO
Cris Siqueira, Lions Tooth - Milwaukee, WI
Kalli King, Rediscovered Books - Boise, ID
Laura Trujillo, USA TODAY - Tysons, VA
 
Files & Links

Storytelling for Success

Storytelling for Success (June 5, 2023)
Content related to the education session Storytelling for Success, Children's Institute 2023.
AttachmentSize
PDF icon Storytelling for Success PPT804.49 KB
Topic:
  • Events & Marketing
Tags:
  • Owners and Managers
Storytelling is essential for business innovation. It allows owners and managers to build purpose-driven businesses by dismantling restrictive mental models and challenging the status quo. This workshop, led by novelist and business professor Anna Bruno, will enable you to excavate your origin stories. Storytelling models will rely on Aristotle’s rhetorical triangle (ethos, pathos and logos), as well as the structural techniques of audience engagement (beginnings, endings and transitions). The workshop will help you tell origin stories with memorable detail, break down barriers and build resilient relationships, and adapt stories for various business purposes (marketing, programming, products and services).
 
Speaker:
Anna Bruno, University of Iowa - Iowa City, IA
 
Storytelling for Success (June 5, 2023)
Content related to the education session Storytelling for Success, Children's Institute 2023.
Watch video from this event...
Topic:
  • Events & Marketing
Tags:
  • Owners and Managers
Storytelling is essential for business innovation. It allows owners and managers to build purpose-driven businesses by dismantling restrictive mental models and challenging the status quo. This workshop, led by novelist and business professor Anna Bruno, will enable you to excavate your origin stories. Storytelling models will rely on Aristotle’s rhetorical triangle (ethos, pathos and logos), as well as the structural techniques of audience engagement (beginnings, endings and transitions). The workshop will help you tell origin stories with memorable detail, break down barriers and build resilient relationships, and adapt stories for various business purposes (marketing, programming, products and services).
 
Speaker:
Anna Bruno, University of Iowa - Iowa City, IA
 

Principles of Merch Design

Principles of Merch Design (June 5, 2023)
Content related to the education session Principles of Merch Design, Children's Institute 2023.
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Topic:
  • Events & Marketing
Tags:
  • 101
Store-branded clothing is the concert tee of your bookstore. Once it walks out the door, it is free marketing, signaling through the wearer's swagger that your store is lit in all the ways. In a sea of business-branded t-shirts, it can be challenging to keep designs fresh, so we're bringing in the experts. In this session, we will explore the principles of effective t-shirt design, including color theory, typography, composition, and branding and you will learn how to create designs that capture your bookstore's unique style and voice. This session is great for marketing managers, directors, and coordinators. It is accessible to all who attend and want to learn how to leverage the power of t-shirts to promote their brand and engage their customers.
 
Speaker:
Michael Fusco-Straub, M+E/Michael Fusco Design - Brooklyn, NY
 

Social Analytics Workshop: Understanding Social Media Data (Bookseller Panel)

Social Analytics Workshop: Understanding Social Media Data (Bookseller Panel) (February 22, 2023)
Content related to the education session Social Analytics Workshop: Understanding Social Media Data (Bookseller Panel), Winter Institute 2023.
Topic:
  • Events & Marketing
Tags:
  • Technology

If you are a user of Twitter, Instagram, TikTok, and Facebook, and you haven’t yet examined your user analytics from these platforms, today is the day! This workshop will teach you how to access analytics on each of these platforms and interpret the data in order to spot trends. Bring your laptop and get ready to dive into your data. But wait, there’s more! Bring what you learn in this workshop to the session tomorrow at 9:05 am, Using Your Social Media Data to Create a Social Media Marketing Plan, and learn how to use your social media analytics data to create a more personalized and relevant marketing plan.

 

Speakers: Christina Ciampa, All She Wrote Books (Somerville, Massachusetts); Candice Huber, Tubby & Coo's Mid-City Book Shop (New Orleans, Louisiana); Jordan Brannon, Coalition Technologies (Seattle, Washington)

Graphic Design For Promotion, Branding, and Signage (Bookseller Panel)

Graphic Design For Promotion, Branding, and Signage (Bookseller Panel) (February 22, 2023)
Content related to the education session Graphic Design For Promotion, Branding, and Signage (Bookseller Panel), Winter Institute 2023.
AttachmentSize
PDF icon Graphic Design for Promotion, Branding, and Signage (Bookseller Panel) transcript244.57 KB
Topic:
  • Events & Marketing
Tags:
  • 101

It is vital for a business to have visual content that is brand-focused, eye-catching, and easy to read. Luckily, with an array of low-cost and accessible web tools now available, it has never been easier. This panel features graphic design experts from a variety of backgrounds who will show examples of their work and discuss the graphic design tools they use to enhance their store’s promotional content, branding, signage, social media, events, and more. No matter your level of skill or comfort with graphic design, you will be able to apply something you learn here to your business. (All)

Speakers: Larry Law, Great Lakes Independent Booksellers Association (Woodridge, Illinois); Valentin Zuniga Contreras, The Book Jewel (Los Angeles, California); Carolann Duro, Quiet Quail Books (Highland, California); Melissa Napolitano, American Booksellers Association (White Plains, New York)

Graphic Design For Promotion, Branding, and Signage (Bookseller Panel) (February 22, 2023)
Content related to the education session Graphic Design For Promotion, Branding, and Signage (Bookseller Panel), Winter Institute 2023.
Watch video from this event...
Topic:
  • Events & Marketing
Tags:
  • 101

It is vital for a business to have visual content that is brand-focused, eye-catching, and easy to read. Luckily, with an array of low-cost and accessible web tools now available, it has never been easier. This panel features graphic design experts from a variety of backgrounds who will show examples of their work and discuss the graphic design tools they use to enhance their store’s promotional content, branding, signage, social media, events, and more. No matter your level of skill or comfort with graphic design, you will be able to apply something you learn here to your business. (All)

Speakers: Larry Law, Great Lakes Independent Booksellers Association (Woodridge, Illinois); Valentin Zuniga Contreras, The Book Jewel (Los Angeles, California); Carolann Duro, Quiet Quail Books (Highland, California); Melissa Napolitano, American Booksellers Association (White Plains, New York)

Marketing Meetup - University Press Week

Marketing Meetup - University Press Week (October 6, 2022)
Content related to the education session Marketing Meetup - University Press Week, ABA Marketing Meetups.
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Topic:
  • Events & Marketing
Tags:
  • Handselling

During this session booksellers and publishers come together to discuss the benefits of working with University Presses, how to make the most of University Press week and the overall value of carry UP titles.

Panelists include:

  • Noor Shawaf, Seminary Co-op Bookstores
  • Vanessa Martini, Green Apple Books
  • Gianna LaMorte, University of Texas Press
  • Levi Stahl, University of Chicago Press

A full transcription and closed captioning are available for this session. Please note that both are machine-generated and are not reviewed for accuracy.

Marketing Meetup - Bonfire

Marketing Meetup - Bonfire (September 1, 2022)
Content related to the education session Marketing Meetup - Bonfire, ABA Marketing Meetups.
AttachmentSize
Plain text icon Transcript55.53 KB
Plain text icon Chat Copy1.14 KB
Topic:
  • Events & Marketing
Tags:
  • Handselling

During this session booksellers will hear from Taylor Soignoli of Bonfire, on their online platform where anyone can design and sell custom products, the services they offer around helping create unique designs and some best practices and examples of well-run campaigns.

A full transcription and closed captioning are available for this session. Please note that both are machine-generated and are not reviewed for accuracy.

Marketing Meetup - Bonfire (September 1, 2022)
Content related to the education session Marketing Meetup - Bonfire, ABA Marketing Meetups.
AttachmentSize
PDF icon Bonfire Presentation2.6 MB
Plain text icon Chat Copy1.74 KB
Plain text icon Transcript33.52 KB
Topic:
  • Events & Marketing
Tags:
  • Handselling

During this session booksellers will hear from Taylor Soignoli of Bonfire, on their online platform where anyone can design and sell custom products, the services they offer around helping create unique designs and some best practices and examples of well-run campaigns.

A full transcription and closed captioning are available for this session. Please note that both are machine-generated and are not reviewed for accuracy.

Marketing Meetup - Bonfire (September 1, 2022)
Content related to the education session Marketing Meetup - Bonfire, ABA Marketing Meetups.
Watch video from this event...
Topic:
  • Events & Marketing
Tags:
  • Handselling

During this session booksellers will hear from Taylor Soignoli of Bonfire, on their online platform where anyone can design and sell custom products, the services they offer around helping create unique designs and some best practices and examples of well-run campaigns.

A full transcription and closed captioning are available for this session. Please note that both are machine-generated and are not reviewed for accuracy.

About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

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