Education Resources

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Social Analytics Workshop: Understanding Social Media Data (Bookseller Panel)

Social Analytics Workshop: Understanding Social Media Data (Bookseller Panel) (February 22, 2023)
Content related to the education session Social Analytics Workshop: Understanding Social Media Data (Bookseller Panel), Winter Institute 2023.
Topic:
  • Marketing & PR
Tags:
  • Technology

If you are a user of Twitter, Instagram, TikTok, and Facebook, and you haven’t yet examined your user analytics from these platforms, today is the day! This workshop will teach you how to access analytics on each of these platforms and interpret the data in order to spot trends. Bring your laptop and get ready to dive into your data. But wait, there’s more! Bring what you learn in this workshop to the session tomorrow at 9:05 am, Using Your Social Media Data to Create a Social Media Marketing Plan, and learn how to use your social media analytics data to create a more personalized and relevant marketing plan.

 

Speakers: Christina Ciampa, All She Wrote Books (Somerville, Massachusetts); Candice Huber, Tubby & Coo's Mid-City Book Shop (New Orleans, Louisiana); Jordan Brannon, Coalition Technologies (Seattle, Washington)

Graphic Design For Promotion, Branding, and Signage (Bookseller Panel)

Graphic Design For Promotion, Branding, and Signage (Bookseller Panel) (February 22, 2023)
Content related to the education session Graphic Design For Promotion, Branding, and Signage (Bookseller Panel), Winter Institute 2023.
AttachmentSize
PDF icon Graphic Design for Promotion, Branding, and Signage (Bookseller Panel) transcript244.57 KB
Topic:
  • Marketing & PR
Tags:
  • 101

It is vital for a business to have visual content that is brand-focused, eye-catching, and easy to read. Luckily, with an array of low-cost and accessible web tools now available, it has never been easier. This panel features graphic design experts from a variety of backgrounds who will show examples of their work and discuss the graphic design tools they use to enhance their store’s promotional content, branding, signage, social media, events, and more. No matter your level of skill or comfort with graphic design, you will be able to apply something you learn here to your business. (All)

Speakers: Larry Law, Great Lakes Independent Booksellers Association (Woodridge, Illinois); Valentin Zuniga Contreras, The Book Jewel (Los Angeles, California); Carolann Duro, Quiet Quail Books (Highland, California); Melissa Napolitano, American Booksellers Association (White Plains, New York)

Graphic Design For Promotion, Branding, and Signage (Bookseller Panel) (February 22, 2023)
Content related to the education session Graphic Design For Promotion, Branding, and Signage (Bookseller Panel), Winter Institute 2023.
Watch video from this event.
Topic:
  • Marketing & PR
Tags:
  • 101

It is vital for a business to have visual content that is brand-focused, eye-catching, and easy to read. Luckily, with an array of low-cost and accessible web tools now available, it has never been easier. This panel features graphic design experts from a variety of backgrounds who will show examples of their work and discuss the graphic design tools they use to enhance their store’s promotional content, branding, signage, social media, events, and more. No matter your level of skill or comfort with graphic design, you will be able to apply something you learn here to your business. (All)

Speakers: Larry Law, Great Lakes Independent Booksellers Association (Woodridge, Illinois); Valentin Zuniga Contreras, The Book Jewel (Los Angeles, California); Carolann Duro, Quiet Quail Books (Highland, California); Melissa Napolitano, American Booksellers Association (White Plains, New York)

Marketing Meetup - University Press Week

Marketing Meetup - University Press Week (October 6, 2022)
Content related to the education session Marketing Meetup - University Press Week, ABA Marketing Meetups.
Watch video from this event.
Topic:
  • Marketing & PR
Tags:
  • Handselling

During this session booksellers and publishers come together to discuss the benefits of working with University Presses, how to make the most of University Press week and the overall value of carry UP titles.

Panelists include:

  • Noor Shawaf, Seminary Co-op Bookstores
  • Vanessa Martini, Green Apple Books
  • Gianna LaMorte, University of Texas Press
  • Levi Stahl, University of Chicago Press

A full transcription and closed captioning are available for this session. Please note that both are machine-generated and are not reviewed for accuracy.

Marketing Meetup - Bonfire

Marketing Meetup - Bonfire (September 1, 2022)
Content related to the education session Marketing Meetup - Bonfire, ABA Marketing Meetups.
AttachmentSize
Plain text icon Transcript55.53 KB
Plain text icon Chat Copy1.14 KB
Topic:
  • Marketing & PR
Tags:
  • Handselling

During this session booksellers will hear from Taylor Soignoli of Bonfire, on their online platform where anyone can design and sell custom products, the services they offer around helping create unique designs and some best practices and examples of well-run campaigns.

A full transcription and closed captioning are available for this session. Please note that both are machine-generated and are not reviewed for accuracy.

Marketing Meetup - Bonfire (September 1, 2022)
Content related to the education session Marketing Meetup - Bonfire, ABA Marketing Meetups.
AttachmentSize
PDF icon Bonfire Presentation2.6 MB
Plain text icon Chat Copy1.74 KB
Plain text icon Transcript33.52 KB
Topic:
  • Marketing & PR
Tags:
  • Handselling

During this session booksellers will hear from Taylor Soignoli of Bonfire, on their online platform where anyone can design and sell custom products, the services they offer around helping create unique designs and some best practices and examples of well-run campaigns.

A full transcription and closed captioning are available for this session. Please note that both are machine-generated and are not reviewed for accuracy.

Marketing Meetup - Bonfire (September 1, 2022)
Content related to the education session Marketing Meetup - Bonfire, ABA Marketing Meetups.
Watch video from this event.
Topic:
  • Marketing & PR
Tags:
  • Handselling

During this session booksellers will hear from Taylor Soignoli of Bonfire, on their online platform where anyone can design and sell custom products, the services they offer around helping create unique designs and some best practices and examples of well-run campaigns.

A full transcription and closed captioning are available for this session. Please note that both are machine-generated and are not reviewed for accuracy.

Marketing Meetup - Holiday Marketing Open Conversation

Marketing Meetup - Holiday Marketing Open Conversation (August 4, 2022)
Content related to the education session Marketing Meetup - Holiday Marketing Open Conversation, ABA Marketing Meetups.
AttachmentSize
Plain text icon Chat Copy3.8 KB
Plain text icon Transcript53.39 KB
Topic:
  • Marketing & PR
Tags:
  • Handselling

Get a jump start on your holiday marketing plans by joining us for this open conversation on what's worked in the past, ideas you want to try this year, and how you'll be preparing.

A full transcription and closed captioning are available for this session. Please note that both are machine-generated and are not reviewed for accuracy.

Marketing Meetup - Holiday Marketing Open Conversation (August 4, 2022)
Content related to the education session Marketing Meetup - Holiday Marketing Open Conversation, ABA Marketing Meetups.
Watch video from this event.
Topic:
  • Marketing & PR
Tags:
  • Handselling

Get a jump start on your holiday marketing plans by joining us for this open conversation on what's worked in the past, ideas you want to try this year, and how you'll be preparing.

A full transcription and closed captioning are available for this session. Please note that both are machine-generated and are not reviewed for accuracy.

Marketing Meetup - Audiobooks: Best practices for marketing and driving sales

Marketing Meetup - Audiobooks: Best practices for marketing and driving sales (July 21, 2022)
Content related to the education session Marketing Meetup - Audiobooks: Best practices for marketing and driving sales, ABA Marketing Meetups.
AttachmentSize
PDF icon APA Consumer and Sales Data 2022711.43 KB
Plain text icon Chat Copy3.06 KB
Plain text icon Transcript70.54 KB
Topic:
  • Marketing & PR
Tags:
  • Handselling

In this robust conversation with bookstores and audio publishers, attendees will get updates about audiobook sales and consumer behavior and tips for interesting customers in the format. Learn from bookstores about how audiobook sales have benefited their stores and what suggestions they have for making the most of offering the format. 

A full transcription and closed captioning are available for this session. Please note that both are machine-generated and are not reviewed for accuracy.

About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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