Education Resources

123 results. Results may be paginated. Select one or more topics and filter by tag, format, or conference to focus results. Some resources are visible only to logged-in, ABA bookseller members.

Marketing Meetup - Bonfire

Marketing Meetup - Bonfire (September 1, 2022)
Content related to the education session Marketing Meetup - Bonfire, ABA Marketing Meetups.
Watch video from this event.
Topic:
  • Marketing & PR
Tags:
  • Handselling

During this session booksellers will hear from Taylor Soignoli of Bonfire, on their online platform where anyone can design and sell custom products, the services they offer around helping create unique designs and some best practices and examples of well-run campaigns.

A full transcription and closed captioning are available for this session. Please note that both are machine-generated and are not reviewed for accuracy.

Marketing Meetup - Bonfire (September 1, 2022)
Content related to the education session Marketing Meetup - Bonfire, ABA Marketing Meetups.
AttachmentSize
PDF icon Bonfire Presentation2.6 MB
Plain text icon Chat Copy1.74 KB
Plain text icon Transcript33.52 KB
Topic:
  • Marketing & PR
Tags:
  • Handselling

During this session booksellers will hear from Taylor Soignoli of Bonfire, on their online platform where anyone can design and sell custom products, the services they offer around helping create unique designs and some best practices and examples of well-run campaigns.

A full transcription and closed captioning are available for this session. Please note that both are machine-generated and are not reviewed for accuracy.

Marketing Meetup - Holiday Marketing Open Conversation

Marketing Meetup - Holiday Marketing Open Conversation (August 4, 2022)
Content related to the education session Marketing Meetup - Holiday Marketing Open Conversation, ABA Marketing Meetups.
Watch video from this event.
Topic:
  • Marketing & PR
Tags:
  • Handselling

Get a jump start on your holiday marketing plans by joining us for this open conversation on what's worked in the past, ideas you want to try this year, and how you'll be preparing.

A full transcription and closed captioning are available for this session. Please note that both are machine-generated and are not reviewed for accuracy.

Marketing Meetup - Holiday Marketing Open Conversation (August 4, 2022)
Content related to the education session Marketing Meetup - Holiday Marketing Open Conversation, ABA Marketing Meetups.
AttachmentSize
Plain text icon Chat Copy3.8 KB
Plain text icon Transcript53.39 KB
Topic:
  • Marketing & PR
Tags:
  • Handselling

Get a jump start on your holiday marketing plans by joining us for this open conversation on what's worked in the past, ideas you want to try this year, and how you'll be preparing.

A full transcription and closed captioning are available for this session. Please note that both are machine-generated and are not reviewed for accuracy.

Marketing Meetup - Audiobooks: Best practices for marketing and driving sales

Marketing Meetup - Audiobooks: Best practices for marketing and driving sales (July 21, 2022)
Content related to the education session Marketing Meetup - Audiobooks: Best practices for marketing and driving sales, ABA Marketing Meetups.
Watch video from this event.
Topic:
  • Marketing & PR
Tags:
  • Handselling

In this robust conversation with bookstores and audio publishers, attendees will get updates about audiobook sales and consumer behavior and tips for interesting customers in the format. Learn from bookstores about how audiobook sales have benefited their stores and what suggestions they have for making the most of offering the format. 

A full transcription and closed captioning are available for this session. Please note that both are machine-generated and are not reviewed for accuracy.

Marketing Meetup - Audiobooks: Best practices for marketing and driving sales (July 21, 2022)
Content related to the education session Marketing Meetup - Audiobooks: Best practices for marketing and driving sales, ABA Marketing Meetups.
AttachmentSize
PDF icon APA Consumer and Sales Data 2022711.43 KB
Plain text icon Chat Copy3.06 KB
Plain text icon Transcript70.54 KB
Topic:
  • Marketing & PR
Tags:
  • Handselling

In this robust conversation with bookstores and audio publishers, attendees will get updates about audiobook sales and consumer behavior and tips for interesting customers in the format. Learn from bookstores about how audiobook sales have benefited their stores and what suggestions they have for making the most of offering the format. 

A full transcription and closed captioning are available for this session. Please note that both are machine-generated and are not reviewed for accuracy.

Making a Bookstore Media Ready

Making a Bookstore Media Ready (June 22, 2022)
Content related to the education session Making a Bookstore Media Ready, Children's Institute 2022.
Topic:
  • Marketing & PR
Tags:
  • 101

In this session, bookstores with experience with the media will share how to to make your store media ready, including creating an About Us section that will attract press, how to build a media kit, which components are key, and how to select the assets to share to highlight your bookstore’s individuality in the press.

Clancey D'Isa, Seminary Co-op Bookstores (Chicago, IL); Danny Caine, Raven Book Store (Lawrence, KS); Emmanuel Abreu, Word Up Community Bookshop/Librería Comunitaria (New York, NY); Danielle Moore, Semicolon Bookstore (Chicago, IL)

Watch video from this event.

Harness the Power of BookTok to Drive Sales

Harness the Power of BookTok to Drive Sales (June 22, 2022)
Content related to the education session Harness the Power of BookTok to Drive Sales, Children's Institute 2022.
Topic:
  • Marketing & PR
Tags:
  • 101

BookTok is here to stay. In this session, booksellers will learn how bookstores, authors, and publishers use BookTok to assess sales, trends, and engage with a virtual community of readers.

Candice Huber, Tubby & Coo's Mid-City Book Shop (New Orleans, LA); Alexa Butler, Beach Books (Seaside, OR); Samantha Fox, HarperCollins (New York, NY); Alisha Rai, HarperCollins (New York, NY); Victoria Aveyard, HarperCollins (New York, NY)

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Book Fair Models & Profitability

Book Fair Models & Profitability (June 22, 2022)
Content related to the education session Book Fair Models & Profitability, Children's Institute 2022.
Topic:
  • Finance
  • Marketing & PR
Tags:
  • Children's Bookselling

Book fairs come in all shapes and sizes. If well planned, they can be a profitable undertaking for a bookstore. In this session, booksellers with profitable book fair models will discuss different store models and how bookstores with established relationships with local school districts can analyze and optimize profitability.

Jessica Hahl, Country Bookshelf (Bozeman, MT); Stephanie Heinz, PRINT: a bookstore (Portland, ME); Mark Adam, San Marino Toy & Book Shoppe (San Marino, CA); Hannah Walcher, Books Inc. (San Leandro, CA)

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NPD Feature Talk: A Children’s Book Market Overview

NPD Feature Talk: A Children’s Book Market Overview (June 21, 2022)
Content related to the education session NPD Feature Talk: A Children’s Book Market Overview, Children's Institute 2022.
Topic:
  • Buying and Selling
  • Marketing & PR
  • Operations
Tags:
  • Children's Bookselling

Brenna Connor, Books Insights Manager of The NPD Group, will break down the state of the US children’s book market including key trends to watch, highest growth areas, and performance by genre, format, and age range. This can’t-miss session is based on the latest NPD BookScan data and Brenna’s industry expertise.

Brenna Connor, NPD Books (Port Washington, NY)

Watch video from this event.

About ABA

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