With the increase in social media use in 2020, Twitter has become an integral way for messages and calls to action to spread quickly. It is also a platform that can help you grow your community of like-minded retailers and consumers who will share your message through re-Tweets, connect your store with new and potential customers, build community, and support each other. This presentation will outline important considerations for engaging with Twitter’s online community, the value of curating a store’s list of followers and leaning into a bookstore’s persona, and the value of participating in conversations, and explain when to use Twitter vs. other social media platforms.
Download the handout here. Please note that you must be logged in to Bookweb to access the page.
Panelists for the session are:
- Serena Longo, Harvard Bookstore (Cambridge, MA)
- Teresa Lynch, The Ripped Bodice (Culver City, CA)
- Lety Stanton-Verduzco, Brain Lair Books (South Bend, IN)
- Misian Taylor, Room of One’s Own (Madison, WI)
