Marketing Meetup - Audiobooks: Best practices for marketing and driving sales

Marketing Meetup - Audiobooks: Best practices for marketing and driving sales (July 21, 2022)

In this robust conversation with bookstores and audio publishers, attendees will get updates about audiobook sales and consumer behavior and tips for interesting customers in the format. Learn from bookstores about how audiobook sales have benefited their stores and what suggestions they have for making the most of offering the format. 

A full transcription and closed captioning are available for this session. Please note that both are machine-generated and are not reviewed for accuracy.

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Marketing Meetup - Audiobooks: Best practices for marketing and driving sales
Marketing Meetup - Audiobooks: Best practices for marketing and driving sales (July 21, 2022)

In this robust conversation with bookstores and audio publishers, attendees will get updates about audiobook sales and consumer behavior and tips for interesting customers in the format. Learn from bookstores about how audiobook sales have benefited their stores and what suggestions they have for making the most of offering the format. 

A full transcription and closed captioning are available for this session. Please note that both are machine-generated and are not reviewed for accuracy.

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PDF icon APA Consumer and Sales Data 2022711.43 KB
Plain text icon Chat Copy3.06 KB
Plain text icon Transcript70.54 KB
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Marketing Meetup - Audiobooks: Best practices for marketing and driving sales

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American Booksellers Association is a national trade association that supports and advocates for the success of independent bookstores. We provide members with education, networking opportunities, advocacy, resources, and technology. In turn our members support local schools through book fairs, donations and author visits; promote literacy; provide inclusive community centers; connect readers and books; add character to neighborhoods; champion and center diverse and new voices; and contribute to the local economy. We feel honored to support them in their work.

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