Technology

In May, ABA held education sessions on marketing ideas for nontraditional stores, store ownership, email list management, and more. 

Constant Contact Retention Specialist Cynthia Munoz shared best practices applicable to any platform and offered a demo of how to implement those best practices within Constant Contact.

Take a look at some of the education sessions ABA hosted during the month of April.

ABA recently partnered with Gravity Payments to offer credit card processing services to bookstore members. Gravity Payments currently offers special rates and terms for ABA members.

The April Marketing Meetup will be held on Thursday, April 1, while the Technology Meetup will be held on Thursday, April 8. All booksellers are invited to sign up.

The April Marketing Meetup will be held on Thursday, April 1, while the Technology Meetup will be held on Thursday, April 8.

This session will include a review of graphic image platform Canva, plus a demonstration of customizing a marketing asset by ABA Graphic and Web Designer Melissa Napolitano.

Later this month, ABA will also host a Technology Meetup on the easy-to-use online design platform Canva.

In March, booksellers can join a meetup to learn about marketing poetry books, in addition to a meetup covering the easy-to-use graphic design platform Canva.

This session featured a live demonstration of Constant Contact led by Channel Marketing and Enablement Manager Matthew Montoya.

On March 4, booksellers can join a meetup to learn about marketing poetry books; on March 11, ABA will cover the easy-to-use graphic design platform Canva.