E-commerce

Following a big news day regarding Dr. Seuss, IndieCommerce sales have remained steady. 

Here’s the latest news for booksellers using ABA’s IndieCommerce and IndieLite e-commerce platforms.

The IndieCommerce seminar at the 2021 IndieCommerce Institute is now full, but there are spots available in the IndieLite seminar, taking place on March 18.

Tuesday’s spike in the conversion rate typifies how quickly a news event (like Dr. Seuss titles being pulled from distribution by their publisher) can cause sudden and unexpected online traffic and sales.

The IndieCommerce seminar is now full, but there are spots available in the IndieLite seminar.

Although more bookstores are open to walk-in traffic, the increase in online sales may be due to winter weather forcing people to stay indoors and online across the U.S. 

This year’s institute will focus on helping stores manage website content, optimize their online shopping cart, and utilize all the new tools and features added to the IndieCommerce platform.

The February 17 webinar looked at the waiting list and contract process, what to expect throughout the initial setup, and resources and tools for how to be prepared for when the site is in your hands. 

A drop in the ecommerce conversion rate that we are now seeing may be the result of COVID infection rates rapidly dropping across the U.S.

Here’s the latest news for booksellers using ABA’s IndieCommerce and IndieLite e-commerce platforms.

This year’s institute will focus on helping stores manage website content, optimize their online shopping cart, and utilize all the new tools and features added to the IndieCommerce platform.

The conversion rate was up 39.47 percent vs. the previous week, while sales revenue over the past seven days was down 12.07 percent vs. the previous week. 

The institute will offer a day of programming for IndieCommerce users and a day of programming for IndieLite users.