Send Your Customers ABA’s Summer Reading Group Guide E-newsletter
Booksellers can sign up to send a series of e-newsletters to customers, with each email featuring a selection of titles by genre. The next crop: nonfiction and historical fiction.
The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.
Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.
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