About ABA

Following a big news day regarding Dr. Seuss, IndieCommerce sales have remained steady. 

Last week, ABA announced that the deadline for renewing dues has been extended to Monday, March 15, to ensure that members who have not yet paid do not lose benefits.

Tuesday’s spike in the conversion rate typifies how quickly a news event (like Dr. Seuss titles being pulled from distribution by their publisher) can cause sudden and unexpected online traffic and sales.

Here, ABA points out some of the key places to find education and information on BookWeb.org. 

Coffee Breaks on March 10 and April 14 offer booksellers a forum to share questions, comments, and concerns with the ABA Board of Directors.

Although more bookstores are open to walk-in traffic, the increase in online sales may be due to winter weather forcing people to stay indoors and online across the U.S. 

As part of ABA’s periodic review of its products, campaigns, and services, booksellers are asked to share their feedback on the Indie Next List program. The deadline is March 1.

The membership year for all members is February 1, 2021 – January 31, 2022. The renewal process only takes a minute. 

The calendar features books with added value, such as signed copies and exclusive merchandise, as well as big titles that have good pre-order potential.

A drop in the ecommerce conversion rate that we are now seeing may be the result of COVID infection rates rapidly dropping across the U.S.

The Booksellers Insurance Program (formerly LIBRIS) covers books — and booksellers — with insurance specialized for independent bookstores.

The conversion rate was up 39.47 percent vs. the previous week, while sales revenue over the past seven days was down 12.07 percent vs. the previous week.