About ABA

Three new designs have been added for the #BoxedOut campaign, in addition to assets announced earlier this season encouraging customers to shop local, buy gift certificates, and support their indie bookstore.

The American Booksellers Association urges all stores to report to the Indie Bestseller Lists during this busiest of seasons to demonstrate the power of independents.

Each week, the American Booksellers Association hosts a live virtual Coffee Break forum where bookseller members can discuss any bookselling-related topics.

Keeping in the style of the “October/November is the new December” assets released earlier this year, new imagery reminds customers to shop locally, buy gift cards, and support their bookstores.

Each week, the American Booksellers Association hosts a live virtual Coffee Break forum where bookseller members can discuss any bookselling-related topics.

Recent work by the BAC includes judging the Independent Bookstore Day logo contest, mentoring booksellers at Winter Institute and Children’s Institute, and more.

The calendar features books with added value, such as signed copies and exclusive merchandise, to entice customers to order from their local indie bookstore. 

Among the new assets are “Shop now, shop local” and “’Tis the season to shop local” images; a “One size fits all” image for gift cards; and “How You Can Support Indies” and “All We Want for the Holidays Is You” images with space for booksellers to add their own text.

ABA member booksellers have voted to pass five bylaws changes as put forth by the Board of Directors. 

Five Coffee Breaks will be held in December, including a late-night session and a BIPOC-only session. The final Coffee Break of the year will take place on December 15.

To help booksellers encourage customers to shop with them throughout the remainder of the year, ABA has created a range of digital assets.

Jarema is an illustrator, writer, and bookseller at Avid Bookshop in Athens, Georgia.