BTW Articles

24 Apr
Summer marketing strategies

Summer Marketing Ideas the Topic of Booksellers’ Virtual Roundtable

Chalkboard signs don’t have to be the only marketing tool indie bookstores use to drive customers into their shops during the summer months.

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25 Apr

CBS News Airs Segment on Indie Bookstore Growth

CBS This Morning aired a segment earlier this week on the remarkable resurgence of indie bookstores over the past decade, featuring interviews with bookstore owners Becky Anderson and David Sandberg.

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14 Mar

Wi13 Education: Best Practices for Buying, Marketing, and Hand-selling Diverse Books

“Increasing representation and expanding your bookstore selection to include more books by diverse authors is an opportunity to increase sales,” said panel moderator Aaron Curtis, a buyer for Books & Books.

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21 Mar

Wi13 Education: A Bookstore on Wheels: Owning and Operating a Bookmobile

Bookseller panelists at Winter Institute offered some food for thought to booksellers considering starting a bookmobile or adding a mobile aspect to their store.

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27 Mar
Romance novel with rose

Wi13 Education: Courting the Romance Reader

A panel of booksellers and publishers discussed best practices for developing successful relationships with romance readers in their communities, from inventory selection to event planning.

 

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03 Apr

Wi13 Education: Hiring for Diversity and Inclusion

Creating a diverse workforce often requires a new and different approach to hiring, including fostering relationships with customers and the community and looking outside the typical sources for candidates.

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18 Apr
Shaking hands with Rob Sanders

Tombolo Books Holds First Major Author Event, for Rob Sanders’ “Pride”

Tombolo Books, now in pop-up form in St. Petersburg, Florida, recently hosted its first book launch, in celebration of Rob Sanders’ new picture book, Pride: The Story of Harvey Milk and the Rainbow Flag.

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18 Apr

Wi13 Education: Capturing the Travel, Religion, and Cookbook Enthusiast

Booksellers at Winter Institute heard from bookseller and publisher panelists about how to use creative marketing, merchandising, events, and hand-selling to sell more books in specific genres.

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18 Apr

Bay Books to Open in Northern Michigan This May

Retired teacher and culinary professional Tina Greene-Bevington is opening Bay Books, a new general-interest bookstore in Suttons Bay, Michigan, featuring regional author talks and book clubs.

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18 Apr

Introducing The Cats, ABA’s New Social Media Coordinators

ABA has hired Mary Cate Stevenson and Noah Nofz, the couple who make up Houston-based digital media marketing company Two Cats Communications, as the association’s new social media coordinators.

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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