BTW Articles

13 Mar

2018 Opportunities Available for HarperCollins’ Facebook Live Video Series

Booksellers interested in creating a HarperCollins Facebook Live video this year are invited to contact the publisher to claim their spot for a Saturday between September 15 and December 29.

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06 Mar
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AdventureKEEN Launches 2018 Indie Bookstore Campaign to Benefit Binc

Outdoor and regional publisher AdventureKEEN is rolling out the second year of its shop local program, which gives indie bookstores a rebate and provides a matching donation to the Book Industry Charitable Foundation.

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06 Mar

Wi13 Advanced Education: Succession Planning

Store owners and managers who attended the advanced education session on succession planning at Winter Institute in Memphis received helpful advice on creating an exit plan for their business.

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06 Mar

New Children’s Bookstore Plans Summer Opening in Illinois

Former private school teacher Chelsea Elward will open a new children’s bookstore in Evanston, Illinois, this summer, to be called Booked.

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28 Feb

Wi13 Education: Small Stores, Big Clout

Bookstore owners serving on the “Small Stores, Big Clout” panel at Winter Institute shared some of the ways that small stores can have a big impact on their communities and beyond.

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28 Feb
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EUREKAsiba Talks Bring TED-Style Event to SIBA Booksellers

A new event hosted by the Southern Independent Booksellers Alliance featured creative talks by booksellers, authors, and industry professionals on topics from social media to branding to goal-setting.

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28 Feb

Once a Mobile Bookshop, Maggie Mae’s Opens Bricks-and-Mortar Store

Shoshonna Roberts opened Maggie Mae’s Kids Bookshop in Gresham, Oregon, last week, transforming the once strictly mobile business into a physical storefront.

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28 Feb

Marketing Roundtable Provides New Ideas for Customer Engagement

During ABA’s most recent virtual roundtable discussion, booksellers talked about creative new ways to engage with their customers, including through text messaging.

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21 Feb

NCAC’s Chris Finan Talks Free Speech at PubWest

At the annual PubWest conference, National Coalition Against Censorship Executive Director Chris Finan spoke to publishers about the current state of free speech in the U.S. 

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20 Feb

Wi13 Education: Google Analytics 101

The Google Analytics 101 session at Winter Institute 13 provided booksellers with a quick tour of Google’s web analytics tool, which tracks and reports website traffic.

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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