BTW Articles

06 Apr
Marketing Meetup logo

ABA’s April 9 Marketing Meetup to Look at Virtual Events

With readers staying home and bookstores in various states of closure due to COVID-19, virtual events are quickly becoming one of the main ways stores are keeping their connection with customers. 

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08 Apr

New COVID-Related Publisher Offers and Updates Available in Book Buyer’s Handbook

Handbook users will find a collection of publisher-provided information related to the COVID-19 outbreak, including details about special offers, key contacts, ordering and returns policies, and more. 

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08 Apr
Find Waldo Local

Find Waldo Local Postponed Until July 2021, With Digital Version in 2020

Although the physical campaign is on hold, Candlewick and the American Booksellers Association are working together to create a turnkey digital Waldo scavenger hunt for independent bookstores to host this summer.

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08 Apr
American Booksellers Association logo

ABA Board Election Underway

The deadline for return of the ballots is Thursday, April 30. Election results will be announced in Bookselling This Week. The ballot also includes space for write-in candidates.

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01 Apr
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Join ABA’s April 7 Technology Meetup on Direct to Home Fulfillment From Ingram

As online shopping increases due to social distancing and readers staying at home, Ingram is joining ABA for a Technology Meetup to illustrate its Direct to Home service.

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01 Apr

Share Your Store’s Status With ABA

Booksellers are asked to fill out a form to indicate whether their store is open or closed and what services the store is still offering.

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01 Apr
Marketing Meetup logo

Join ABA’s April 9 Marketing Meetup on Virtual Events

With readers staying home and bookstores in various states of closure due to COVID-19, virtual events are quickly becoming one of the main ways stores are keeping their connection with customers. 

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01 Apr
American Booksellers Association logo

ABA Board Election Begins Today

All main store members of ABA were sent an email with a link to the ballot for the 2020 Board of Directors elections and biographical information on each of the candidates. Ballots are due April 30.

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01 Apr

Read ABA’s Daily COVID-19 Updates

Since March 13, ABA has been sending critical information to booksellers several times per week. See all of the updates in the daily alert archive.

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01 Apr
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Edelweiss360 Available to All Treeline Analytics Stores at No Charge

Edelweiss360 helps booksellers create and send personal emails to customers with relevant title recommendations or events (including virtual ones).

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About ABA

American Booksellers Association is a national trade association that supports and advocates for the success of independent bookstores. We provide members with education, networking opportunities, advocacy, resources, and technology. In turn our members support local schools through book fairs, donations and author visits; promote literacy; provide inclusive community centers; connect readers and books; add character to neighborhoods; champion and center diverse and new voices; and contribute to the local economy. We feel honored to support them in their work.

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