BTW Articles

02 Feb

Books by the Numbers

Data from two studies presented by Len Vlahos, executive director of the Book Industry Study Group, at this year’s Winter Institute, provided booksellers with an overview of an industry clearly in flux.

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02 Feb

Alternative Financing Options Explored

In an economy where it can be difficult for small business owners to secure loans from traditional sources, an increasing number of start-ups are finding alternative sources of funding via social media and community outreach. “Is Alternative Financing an Option?” was the question explored at last month’s Winter Institute.

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09 Feb

Small Business Administration Resources Explained

Resources and services available to booksellers from the U.S. Small Business Administration and its partners were the focus of a panel at last month’s Winter Institute.
 

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15 Feb

Politics and Prose Plays Host to D.C. Nerdfighters

More than 900 children and teens — aka Nerdfighters — participated in a recent event featuring John Green (The Fault in Our Stars, Dutton Juvenile) and his brother, Hank Green, that was hosted by Washington, D.C.’s Politics and Prose.

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16 Feb

Algonquin’s “Lucky 7” Launches

On February 13, Algonquin kicked off “Lucky 7,” a monthly e-book promotion offering seven backlist titles in e-book format for seven days for $1.99 each. This month’s theme is “Author Crush.”

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16 Feb

Retail Sales at Bookstores Drop in December

December retail sales at bookstores dropped by 15.6 percent compared to December 2010, according to preliminary figures recently released by the Bureau of the Census.

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23 Feb

Malaprop’s Celebrates With a Collaborative Novel

A true group effort involving 12 area authors, bookstore staff members, customers, and community friends brought Naked Came the Leaf Peeper to print to commemorate the 30th anniversary of Malaprop’s Bookstore & Café in Asheville, North Carolina.

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23 Feb

Joseph-Beth’s Facebook Ads Cast a Broad Net

Joseph-Beth Booksellers, which has four locations in Kentucky and Ohio, has turned to paid advertising on Facebook as a way to promote its many events to a wide range of people with similar interests.

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01 Mar

Parnassus’ Colbert Bump

Parnassus Books’ online store was “inundated with orders” following Ann Patchett’s appearance on The Colbert Report last week.

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01 Mar

Cash Mobs Descend on Indie Bookstores

Old Firehouse Books in Fort Collins, Colorado, and Nightbird Books in Fayetteville, Arkansas, were recently the happy beneficiaries of Cash Mobs, organized shopping events designed to support local businesses.

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