BTW Articles

13 Oct

Start Spreading the Word: Small Business Saturday

This year’s celebration of Small Business Saturday will take place on November 26, and to help indie retailers promote the event, American Express has created an array of promotional materials and is offering incentives for stores and consumers to participate.

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17 Oct

Retail Sales at Bookstores Jump in August

August retail sales at bookstores increased by 11.8 percent compared to August 2010, according to preliminary figures recently released by the Bureau of the Census.

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19 Oct

Bookselling Is Give-and-Take at Broadway Books

This past spring, Broadway Books issued a “State of the Union” address, which listed 10 ways the bookstore was committed to meeting customer needs and 10 suggestions for customers to help the store thrive. Five months later, Broadway Books co-owner Roberta Dyer said, thanks to customer loyalty and support, the store had experienced its best year yet.

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20 Oct

Campaign to Open East Harlem Bookstore Gains Momentum

After three years of running La Casa Azul as an online-only bookstore, Aurora Anaya-Cerda has launched a campaign to raise funds to open a bricks-and-mortar location in East Harlem.

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26 Oct

Parnassus Grand Opening Set for November 18

Author Ann Patchett and former Random House rep Karen Hayes are planning a grand opening celebration for Nashville’s Parnassus Books for the weekend before Thanksgiving.

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27 Oct

Bookseller DIY Becomes More User-Friendly, New Designs Added

This week, ABA unveils new indie-inspired poster and bag designs in the reorganized Bookseller DIY.

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27 Oct

Mysterious Galaxy Co-Owner Edits Noir Anthology

Maryelizabeth Hart, co-owner of Mysterious Galaxy Bookstore, in San Diego, California, is the editor of San Diego Noir (Akashic Books), an anthology that showcases award-winning and first-time authors, while exposing a darker side of San Diego.

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02 Nov

Houston Book Festival Inspires Tweens

Last weekend, 350 middle school students and their parents connected with 13 authors at the inaugural Tweens Read Book Festival, organized by Houston librarians with help from Blue Willow Bookshop.

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03 Nov

Point Reyes Introduces Community Supported Bookselling

Inspired by the Community Supported Agriculture movement, the owners of California’s Point Reyes Books have introduced a Community Supported Bookstore Program to help their business “navigate the crests and troughs of running a small retail operation” and to give customers a stake in its continuing success.

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03 Nov

New Holiday Designs Promote the Power of Indies

New holiday designs, which bear the tagline “Indie Booksellers Hold Up Half the Sky,” are now available in ABA’s Bookseller DIY.

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About ABA

American Booksellers Association is a national trade association that supports and advocates for the success of independent bookstores. We provide members with education, networking opportunities, advocacy, resources, and technology. In turn our members support local schools through book fairs, donations and author visits; promote literacy; provide inclusive community centers; connect readers and books; add character to neighborhoods; champion and center diverse and new voices; and contribute to the local economy. We feel honored to support them in their work.

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