Blog

10 Feb

Gift Cards: The Gift That Keeps On Giving (To the Retailer, Too)

Over recent months, there's certainly been no shortage of media reports touting the burgeoning mass appeal of gift cards. According to gift card sales figures recently compiled by ABA, sales of Book Sense gift cards increased by 256 percent in December 2004, compared with the same period last year.

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10 Feb

The March 2005 Book Sense Picks

Here is the full listing of the March "Book Sense Picks," with booksellers' comments. Independent booksellers in the Book Sense program are receiving their Picks fliers in the February Red Box.

Book Sense sends many, many thanks to all the booksellers who contributed to this list, and to the upcoming Poetry Top Ten list.

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10 Feb

February Red Box Brimming With Great Items

The February Book Sense Red Box mailing is brimming with informative and useful items for your consideration. Among the contents:

From the ABA and Book Sense:

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10 Feb

The Book Sense Marketing Program -- Better Than Ever

The New Year brought a significant change to the Book Sense Marketing Program -- an easier way for more independent storefront bookstores to become a store with Book Sense.

The changes reflect the discontinuation of the Book Sense paper gift certificate program and the minimum participation level now required to receive the Book Sense White Box (the monthly mailing filled with advance readers copies, galleys, and other special promotional items from Book Sense Publisher Partners).

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About ABA

The American Booksellers Association, a national not-for-profit trade organization, works with booksellers and industry partners to ensure the success and profitability of independently owned book retailers, and to assist in expanding the community of the book.

Independent bookstores act as community anchors; they serve a unique role in promoting the open exchange of ideas, enriching the cultural life of communities, and creating economically vibrant neighborhoods.

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